Woolworths is reportedly embarking on a major expansion of its new WooliesX digital operation, which combines digital, e-commerce, data and customer services operations.<\/p>\n
A major task will be setting up a “cloud first”-based big-data platform in Microsoft Azure, according to an IT News report. The plan is said to be to build a “culture of data-driven decision making” across the organisation, using artificial intelligence and machine learning algorithms to help improve sales and engage customers.<\/p>\n
Woolies X is understood to be headed by former Woolworths Food Digital boss Amanda Bardwell.<\/p>\n
Recent hirings are said to have included a head of digital technology operations, head of customer data, head of digital content and optimisation, and GM of BI, customer analytics and data sciences.<\/p>\n
The grocery business ain’t what it used to be, it seems \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"