{"id":91001,"date":"1999-12-31T00:51:00","date_gmt":"1999-12-30T13:51:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/idc-tablet-market-to-face-down-years-until-slight-rebound-in-2018\/"},"modified":"1999-12-31T00:51:00","modified_gmt":"1999-12-30T13:51:00","slug":"idc-tablet-market-to-face-down-years-until-slight-rebound-in-2018","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/idc-tablet-market-to-face-down-years-until-slight-rebound-in-2018\/","title":{"rendered":"IDC: Tablet Market To Face Down Years Until Slight Rebound In 2018"},"content":{"rendered":"<p>Worldwide tablet shipments are expected to decline 9.6 per cent year-on-year in 2016, according to the International Data Corporation (IDC), and won&#8217;t return to growth until 2018.<font face=\"Verdana\" size=\"2\">The IDC expects detachable tablet growth to drive a slight rebound in the tablet market in 2018 and beyond.<\/p>\n<p>While the detachable category currently only accounts for 16 per cent of the market, the IDC expects it to reach 31 per cent in 2020.<\/p>\n<p>The IDC notes that the life cycles of tablets &#8220;have proven to be more like PCs a few years back, which is likely to be somewhere around four years&#8221;, with manufacturers large and small slowly shifting focus towards detachables.<\/p>\n<p>The move to detachables has quickly resulted in increased product offerings and lower average selling prices, along with broadened consumer awareness of the category.<\/p>\n<p>&#8220;Many traditional PC manufacturers have assumed the detachable category to be a natural extension of the PC market and perhaps assumed it would rightfully be theirs to capture,&#8221; the IDC notes.<\/p>\n<p>They now &#8220;find themselves in head-to-head competition with a slew of new manufacturers&#8221; having created their market off smartphone and slate tablet growth.<\/p>\n<p>&#8220;This brings new channel dynamics and lower prices to a brand new category with an abundance of upside,&#8221; the IDC states.<\/p>\n<p>Jean Philippe Bouchard, IDC tablets research director, noted that the detachable segment &#8220;is also considered by some manufacturers, like Apple, as a way to spur replacement cycles of the existing slate tablet installed base&#8221;.<\/p>\n<p>&#8220;One reason why the slate tablet market is experiencing a decline is because end-users don&#8217;t have a good enough reason to replace them, and that&#8217;s why productivity-centric devices like detachable tablets are considered replacement devices for high-end larger slate tablets,&#8221; Bouchard commented.<\/p>\n<p>The IDC expects that well over 100 million slates will ship annually through to 2020, with the main driver being the low cost associated with smaller-screen slate devices, with the IDC expecting average selling prices for slate tablets with screen sizes less than 9&#8243; to decline from US$183 in 2015 to US$157 in 2020.<\/p>\n<p>&#8220;It wasn&#8217;t long ago the industry talked about one PC per person and to some extent that theory has vanished,&#8221; Ryan Reith, IDC Worldwide Quarterly Mobile Device Trackers program vice president, commented. &#8220;I&#8217;d rather look at it and say the PC we were referencing six to eight years ago has changed, drastically.<\/p>\n<p>&#8220;In many emerging markets the only computing device for many will be a mobile device, whether that is a small-screen tablet, smartphone, or both. This is the main reason why, despite all the hype that the detachable category receives, we believe cheaper slate tablets fill an important void.&#8221;<\/p>\n<p>In the detachable tablet operating system market, the IDC forecasts that Windows will command a 49 per cent worldwide market share this year, rising to 51 per cent in 2020, with Android to capture a 12 per cent share in 2016, rising to 20 per cent in 2020, and iOS to capture a 38 per cent share this year, dropping to 29 per cent in 2020.<\/p>\n<p>In the slate tablet operating system market, the IDC forecasts that this year Android will command a 75 per cent worldwide market share, with its market share to remain the same at 75 per cent in 2020, iOS to capture a 22 per cent share this year, dropping to 21 per cent in 2020, and Windows to capture a 3 per cent share this year, rising to 4 per cent in 2020.<br \/><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Worldwide tablet shipments are expected to decline 9.6 per cent year-on-year in 2016, according to the International Data Corporation (IDC), and won&#8217;t return to growth until 2018.<\/p>\n","protected":false},"author":155,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,8],"tags":[],"class_list":["post-91001","post","type-post","status-publish","format-gallery","hentry","category-archive","category-hardware","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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