{"id":90787,"date":"1999-12-31T00:32:00","date_gmt":"1999-12-30T13:32:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/"},"modified":"1999-12-31T00:32:00","modified_gmt":"1999-12-30T13:32:00","slug":"as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/","title":{"rendered":"AS TIPPED: Kogan Snares Dick Smith + Move Brand Names, 1M Customer Database + Online Operations"},"content":{"rendered":"<p>As we exclusively tipped last month the Dick Smith and Move brand names along with all trademarks and online operations as well as the names and address of over 1M Dick Smith customers has been sold to online retailer Ruslan Kogan, several Companies sought to buy the package.<\/p>\n<div><span style=\"font-family: sans-serif; font-size: 13.3333px;\">The deal is set to be used to spearhead a $300M float by the online retailer, who still plans to keep his Kogan online brand. Currently Kogan is working with investment banks UBS and Canaccord Genuity to prepare a public float in the second half of this year.<\/span><\/div>\n<div><span style=\"font-family: sans-serif; font-size: 13.3333px;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: sans-serif; font-size: 13.3333px;\"><a href=\"http:\/\/www.channelnews.com.au\/news\/88UZ03MB-exclusive-kogan-tipped-to-be-interested-in-dick-smith-name--online-operation.aspx\">See original story here.<\/a><\/span><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Kogan has told executives from the receivers Ferrier Hodgson, that the Dick Smith brand name will have &#8220;more appeal&#8221; to investors when he floats despite the fact that it is seen as a failed brand.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Currently the Dick Smith online business is generating between $85 and $100 million a year.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The acquisition includes all online operations in Australia and New Zealand as well as the Dick Smith and Move customer databases, which could create problems for consumers who face being bombarded with emails from the Kogan operation as opposed to the prior Dick Smith Company. &nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The deal was secured after three weeks of negotiations with Ferrier Hodgson the receiver of the failed Dick Smith retail operation.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">&nbsp;ChannelNews understands that Kogan has paid less than $10M to secure the deal.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">What is not known is whether the acquisition of the tarnished Dick Smith brand name will impact his Kogan online operation, or whether large consumer electronic brands who sell the bulk of their product via Harvey Norman and JB Hi Fi will actually deal directly with Kogan who currently is forced to buy most of his branded stock from either overseas grey marketers, or distributors who are adding an additional margin over what JB Hi Fi and Harvey Norman pay.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">ChannelNews has been told by one major retailer that representation has already been made to several key brands regarding the supply of stock to Kogan. &nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">According to sources Kogan sees the Dick Smith brand as the centre pin of his planned float. &nbsp;&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Kogan who refuses to make his financials available claims that the deal will boost his sales by $90M.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Kogan claims that Kogan.com is generating annual sales of close to $250 million however these revenues are unsubstantiated. &nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">&#8220;Dick Smith is one of the most iconic Australian retail brands and we will be able to leverage the millions of dollars we&#8217;ve invested into online retail systems and architecture over the last decade to sustainably run the business,&#8221; Mr Kogan told Fairfax Media.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Mr Kogan acknowledged the damage to the Dick Smith brand since the retailer&#8217;s collapse in January and said he would invest to rebuild consumer trust and make Dick Smith&#8217;s online offer &#8220;better than ever.&#8221;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">&#8220;Ultimately, a brand grows when it delivers on its promises. We will work tirelessly to exceed the expectations of every Dick Smith customer with a beautiful shopping experience,&#8221; he said.<\/span><\/font><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As we exclusively tipped last month the Dick Smith and Move brand names along with all trademarks and online operations as well as the names and address of over 1M Dick Smith customers has been sold to online retailer Ruslan Kogan, several Companies sought to buy the package.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,179],"tags":[],"class_list":["post-90787","post","type-post","status-publish","format-gallery","hentry","category-archive","category-retail","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AS TIPPED: Kogan Snares Dick Smith + Move Brand Names, 1M Customer Database + Online Operations - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AS TIPPED: Kogan Snares Dick Smith + Move Brand Names, 1M Customer Database + Online Operations - Smart Office\" \/>\n<meta property=\"og:description\" content=\"As we exclusively tipped last month the Dick Smith and Move brand names along with all trademarks and online operations as well as the names and address of over 1M Dick Smith customers has been sold to online retailer Ruslan Kogan, several Companies sought to buy the package.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"1999-12-30T13:32:00+00:00\" \/>\n<meta name=\"author\" content=\"David Richards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Richards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/\"},\"author\":{\"name\":\"David Richards\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66\"},\"headline\":\"AS TIPPED: Kogan Snares Dick Smith + Move Brand Names, 1M Customer Database + Online Operations\",\"datePublished\":\"1999-12-30T13:32:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Retail\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/as-tipped-kogan-snares-dick-smith-move-brand-names-1m-customer-database-online-operations\/\",\"name\":\"AS TIPPED: Kogan Snares Dick Smith + Move Brand Names, 1M Customer Database + Online Operations - 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