{"id":90746,"date":"1999-12-31T00:10:00","date_gmt":"1999-12-30T13:10:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/"},"modified":"1999-12-31T00:10:00","modified_gmt":"1999-12-30T13:10:00","slug":"exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/","title":{"rendered":"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation"},"content":{"rendered":"<p>Kogan the online retailer is believed to be a bidder for the Dick Smith name and web site.<\/p>\n<div><span style=\"font-family: sans-serif; font-size: 13.3333px;\">According to sources the Melbourne based online retailer, who is tipped to be looking at doing an online float, has approached the receivers of the failed business to buy the Dick Smith name and online business.<\/span><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Ruslan Kogan the founder of the Kogan web site has not commented on the claim.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">According to the AFR, Kogan is working with investment banks UBS and Canaccord Genuity, who are readying the company for a $300 million initial public offering in the second half of this year.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The acquisition of the Dick Smith online business which is believed to be profitable would be a major coupe for Kogan who primarily sells house brand products and grey imported branded products.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Kogan claims his sales are currently around $250 million, the addition of the Dick Smith brand name and web site operation would allow him to use his current back end billing and inventory control systems across both a Kogan and Dick Smith web site or he could simply stop trading as Kogan and operate as Dick Smith online.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Last year Kogan like Dick Smith joined forces with Vodafone Hutchison Australia to launch a new mobile service that sells low-cost services with 3G data.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Dick Smith was a major partner with Vodafone.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The IPO plans come after Kogan previously had KPMG Corporate Finance in its corner testing buyer interest for a stake in the business. At the time, it was Kogan&#8217;s goal to reach $2 billion in annual turnover by 2017.<\/span><\/font><\/div>\n<div style=\"font-family: sans-serif; font-size: 10pt;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kogan the online retailer is believed to be a bidder for the Dick Smith name and web site.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,179],"tags":[],"class_list":["post-90746","post","type-post","status-publish","format-gallery","hentry","category-archive","category-retail","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Kogan the online retailer is believed to be a bidder for the Dick Smith name and web site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"1999-12-30T13:10:00+00:00\" \/>\n<meta name=\"author\" content=\"David Richards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Richards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\"},\"author\":{\"name\":\"David Richards\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66\"},\"headline\":\"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation\",\"datePublished\":\"1999-12-30T13:10:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Retail\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\",\"name\":\"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation - Smart Office\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\"},\"datePublished\":\"1999-12-30T13:10:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"name\":\"Smart Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\",\"name\":\"Smart Office\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"contentUrl\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"width\":1359,\"height\":477,\"caption\":\"Smart Office\"},\"image\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66\",\"name\":\"David Richards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"David Richards\"},\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/david-richards\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation - Smart Office","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/","og_locale":"en_US","og_type":"article","og_title":"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation - Smart Office","og_description":"Kogan the online retailer is believed to be a bidder for the Dick Smith name and web site.","og_url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/","og_site_name":"Smart Office","article_published_time":"1999-12-30T13:10:00+00:00","author":"David Richards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Richards","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#article","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/"},"author":{"name":"David Richards","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66"},"headline":"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation","datePublished":"1999-12-30T13:10:00+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/"},"wordCount":276,"commentCount":0,"publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"articleSection":["Archive","Retail"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/","name":"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation - Smart Office","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website"},"datePublished":"1999-12-30T13:10:00+00:00","breadcrumb":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-kogan-tipped-to-be-interested-in-dick-smith-name-online-operation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.strixdevelopment.net\/smartoffice\/"},{"@type":"ListItem","position":2,"name":"EXCLUSIVE: Kogan Tipped To Be Interested In Dick Smith Name + Online Operation"}]},{"@type":"WebSite","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","name":"Smart Office","description":"","publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization","name":"Smart Office","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","contentUrl":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","width":1359,"height":477,"caption":"Smart Office"},"image":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66","name":"David Richards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"David Richards"},"url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/david-richards\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/90746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/comments?post=90746"}],"version-history":[{"count":0,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/90746\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/media?parent=90746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/categories?post=90746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/tags?post=90746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}