{"id":90731,"date":"1999-12-31T00:38:00","date_gmt":"1999-12-30T13:38:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/comment-why-is-lg-letting-bo-climb-on-their-back\/"},"modified":"1999-12-31T00:38:00","modified_gmt":"1999-12-30T13:38:00","slug":"comment-why-is-lg-letting-bo-climb-on-their-back","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/comment-why-is-lg-letting-bo-climb-on-their-back\/","title":{"rendered":"COMMENT: Why Is LG Letting B+O Climb On Their Back."},"content":{"rendered":"

At Mobile World Congress in Barcelona LG is set to reveal new top end smartphones that incorporate Bang + Olufsen BeoPlay audio technology, but one has to ask why the Company has done this?<\/p>\n

On one hand LG wants consumers top believe that their own Music Flow networked sound system is seriously up there. It delivers 24Bit sound playback capability.<\/span><\/div>\n

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Several publications have described the LG sound offering as being up there with Sonos. <\/span><\/font><\/div>\n

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Digital Trends said of the LG Music Flow system “It offers competitive sound quality, with a dark and smooth punch of bass”. <\/span><\/font><\/div>\n

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So why not deliver the new LG G5 with Music Flow as opposed to Bang + Olufsen B+O BeoPlay technology which is only as good as the LG Music Flow offering but at twice the price.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
What LG is buying is a name, while Bang + Olufsen whose products are sold primarily via their own retail stores is getting global access to millions of consumers who will be exposed to the B+O branding on a smartphone and in global advertising run and paid for by LG. <\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
Ironically, it is not true B+O Play technology that G5 owners will get. For example, the B&O BeoPlay A2 which is the smallest of the B+O BeoPlay products has two 3-inch, full-range drivers and two 0.75-inch tweeters on each side. They are reinforced by a couple of 3-inch bass radiators, which help to add depth and meaning to the lower frequencies.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
It’s a bit hard to get this technology into 5″ smartphone.<\/span><\/font><\/div>\n
 <\/span><\/font><\/div>\n
The new B+O Play sound will be included in the LG G5, which is set to be announced this weekend in Barcelona.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
What an ‘enhanced high-quality audio experience’ means for users isn’t clear, from the announcement, but it looks like both LG and Bang & Olufsen are excited about the deal.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
 <\/span><\/font><\/div>\n
Juno Cho, President and CEO of LG Electronics Mobile Communications Company said “By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones. Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market”.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
So next time you are being told that LG’s Music Flow system is as good as a Sonos and it is, you may want to raise the question as to why LG is not using their own audio technology in their new Smartphones. <\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
Ironically I don’t believe that too many people actually listen to music straight out of their smartphones. Most use headphones or connect the device to a networked system which defeats the concept of partnering with B+O.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
Maybe LG has a problem with their brand pulling capability. <\/span><\/font><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

At Mobile World Congress in Barcelona LG is set to reveal new top end smartphones that incorporate Bang + Olufsen BeoPlay audio technology, but one has to ask why the Company has done this?<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,64],"tags":[],"class_list":["post-90731","post","type-post","status-publish","format-gallery","hentry","category-archive","category-comment-archive","post_format-post-format-gallery"],"yoast_head":"\nCOMMENT: Why Is LG Letting B+O Climb On Their Back. - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/comment-why-is-lg-letting-bo-climb-on-their-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMENT: Why Is LG Letting B+O Climb On Their Back. - 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