{"id":90686,"date":"1999-12-31T00:37:00","date_gmt":"1999-12-30T13:37:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/tablet-shipments-fall-detachables-are-going-strong\/"},"modified":"1999-12-31T00:37:00","modified_gmt":"1999-12-30T13:37:00","slug":"tablet-shipments-fall-detachables-are-going-strong","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/tablet-shipments-fall-detachables-are-going-strong\/","title":{"rendered":"Tablet Shipments Fall, Detachables Are Going Strong"},"content":{"rendered":"<p>Total tablet shipments for 2015 were down 10.1 per cent year-on-year, according to the International Data Corporation (IDC), however detachable tablets are growing in popularity.<font face=\"Verdana\" size=\"2\">In total, shipments for 2015 were 206.8 million units, according to the IDC, while in the fourth quarter shipments of 65.9 million units were down 13.7 per cent.<\/p>\n<p>While pure slate tablets experienced their greatest annual decline to date of 21.1 per cent, detachable tablets more than doubled their shipments since the fourth quarter of last year.<\/p>\n<p>&#8220;This quarter was unique as we had new detachables in the market from all three of the major platform players,&#8221; Jitesh Ubrani, IDC Worldwide Quarterly Mobile Device Trackers senior research analyst, commented.<\/p>\n<p>&#8220;Despite lukewarm reviews, the iPad Pro was the clear winner this season, as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors.<\/p>\n<p>&#8220;It&#8217;s also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google&#8217;s recent foray into this space has been rather lackluster, as the Android platform will require a lot more refinement to achieve any measurable success.&#8221;<\/p>\n<p>Jean Philippe Bouchard, IDC research director, tablets, noted that &#8220;one of the biggest reasons&#8221; for the fast growth of detachables &#8220;is because end users are seeing those devices as PC replacements&#8221;.<\/p>\n<p>&#8220;We believe Apple sold just over two million iPad Pros, while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3,&#8221; Bouchard commented.<\/p>\n<p>&#8220;With these results, it&#8217;s clear that price is not the most important feature considered when acquiring a detachable &#8211; performance is.&#8221;<\/p>\n<p>Apple ended the year as the top vendor, shipping 49.6 million units, down 21.8 per cent year-on-year, and capturing 24 per cent of the market, with Samsung in the number two spot, shipping 33.4 million units, down 16.1 per cent, and claiming a 16.2 per cent market share.<\/p>\n<p>Lenovo came in in third position, shipping 11.2 million units, up 0.4 per cent year-on-year, capturing a 5.4 per cent market share, followed by Asus, shipping 7.1 million units, down 39.9 per cent, claiming a 3.4 per cent market share, and Huawei, shipping 6.5 million units, up 116.6 per cent, capturing a 3.1 per cent market share.<\/p>\n<p>In the fourth quarter, Apple shipped 16.1 million units, down 24.8 per cent year-on-year, claiming a 24.5 per cent market share, with Samsung in second position, shipping 9 million units, down 18.1 per cent, capturing a 13.7 per cent market share.<\/p>\n<p>In third position, Amazon shipped 5.2 million units, up 175.7 per cent year-on-year, claiming a 7.9 per cent market share, followed by Lenovo, shipping 3.2 million units, down 13.5 per cent, capturing a 4.8 per cent market share, and Huawei, shipping 2.2 million units, up 124.6 per cent, and capturing a 3.4 per cent market share. <br \/><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Total tablet shipments for 2015 were down 10.1 per cent year-on-year, according to the International Data Corporation (IDC), however detachable tablets are growing in popularity.<\/p>\n","protected":false},"author":155,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,8],"tags":[],"class_list":["post-90686","post","type-post","status-publish","format-gallery","hentry","category-archive","category-hardware","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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