{"id":90624,"date":"1999-12-31T00:30:00","date_gmt":"1999-12-30T13:30:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/exclusive-electrolux-marketing-director-quits-after-just-five-months\/"},"modified":"1999-12-31T00:30:00","modified_gmt":"1999-12-30T13:30:00","slug":"exclusive-electrolux-marketing-director-quits-after-just-five-months","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-electrolux-marketing-director-quits-after-just-five-months\/","title":{"rendered":"EXCLUSIVE: Electrolux Marketing Director Quits After Just Five Months"},"content":{"rendered":"<p>Lambro Skropidis the Director of Product &#038; Brand at Electrolux has quit the European appliance giant five months after taking the top marketing job at the Australian subsidiary.<\/p>\n<div><span style=\"font-family: sans-serif; font-size: 13.3333px;\">Skropidis a seasoned consumer electronics and appliance market marketing director, quit as Marketing Director at LG Australia in July 2015 to take on the role at Electrolux.<\/span><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">He quit after returning from a visit to Electrolux head office in Sweden.<\/p>\n<table style=\"\" align=\"Right\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td width=\"338\" height=\"508\"><img fetchpriority=\"high\" decoding=\"async\" width=\"338\" height=\"508\" src=\"http:\/\/news.smarthouse.com.au\/resources\/articleimages\/04cc18ww_embeded_image_1.jpg\" border=\"0\"><\/td>\n<\/tr>\n<tr>\n<td width=\"338\">Lambro Skropidis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">ChannelNews understands that Skropidis who has confirmed his exit from the Swedish Appliance Company is currently being head hunted by several Companies due to his unique understanding of the CE industry.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">According to sources the role was not what Skropidis expected the role to be. &nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Prior to working at LG he was marketing director at Samsung Australia.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">It was expected that Skropidis would spearhead the launch of new GE appliances in Australia in the second half of 2016.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">On Friday Electrolux paid GE a US$175 million termination fee yesterday, formally ending its planned acquisition of the conglomerate&#8217;s appliance business.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The break-up fee was a right-of-refusal stipulation of the proposed $3.3 billion buyout; which GE withdrew last week amid stiff resistance from the Justice Department.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">It is unclear what plans GE has for its white-goods business, which it no longer considers a strategic fit and has repeatedly tried to sell or spin off in recent years.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Elsewhere, Electrolux also announced cost cuts within its small appliances operations in the U.S., Sweden and in some Asia Pacific subsidiaries, including staff reductions and &#8220;downsizing of activities.&#8221; The effort is expected save the company about $120 million annually.<\/span><\/font><\/div>\n<div style=\"font-family: sans-serif; font-size: 10pt;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lambro Skropidis the Director of Product &#038; Brand at Electrolux has quit the European appliance giant five months after taking the top marketing job at the Australian subsidiary.<\/p>\n","protected":false},"author":42,"featured_media":91449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,18],"tags":[],"class_list":["post-90624","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-archive","category-human-resources","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXCLUSIVE: Electrolux Marketing Director Quits After Just Five Months - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/exclusive-electrolux-marketing-director-quits-after-just-five-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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