{"id":90517,"date":"1999-12-31T00:17:00","date_gmt":"1999-12-30T13:17:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/aussie-it-spending-to-hit-80bn-in-2016-up-just-2-8pc\/"},"modified":"1999-12-31T00:17:00","modified_gmt":"1999-12-30T13:17:00","slug":"aussie-it-spending-to-hit-80bn-in-2016-up-just-2-8pc","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/aussie-it-spending-to-hit-80bn-in-2016-up-just-2-8pc\/","title":{"rendered":"Aussie IT Spending To Hit $80bn In 2016: Up Just 2.8pc"},"content":{"rendered":"<p>Total IT spending in Australia will reach almost A$80 billion in 2016, just a 2.8 percent increase from 2015, according to market research firm Gartner. The minor rise is being largely driven by digital business and the &#8220;connected world&#8221;, senior veep Peter Sondergaard yesterday told Gartner&#8217;s Symposium\/ITXpo on the Gold Coast.<\/p>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">He predicted digital revenue Down Under would grow from 14pc now to 32pc of total revenue in the next five years, but said Australian organisations are not putting chief digital officers (CDOs) in place as fast as expected.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Sondergaard predicted worldwide spending on Internet of Things hardware will exceed US$2.5 million every minute in 2016.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">In five years, 1 million new devices will come online every hour, Sondergaard said.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">These relationships are not driven solely by data, but algorithms, he stressed. &#8220;Data is inherently dumb. It doesn&#8217;t actually do anything unless you know how to use it; how to act with it,&#8221; Sondergaard said. &#8220;Algorithms are where the real value lies. Algorithms define action. Dynamic algorithms are the core of new customer interactions.&#8221;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">He gave examples including an Amazon &#8220;recommendation&#8221; algorithm claimed to keep customers engaged and buying; and Netflix&#8217;s dynamic algorithm &#8211; built through crowdsourcing &#8211; said to keep people watching.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">&#8220;The algorithmic economy will power the next great leap in machine-to-machine evolution,&#8221; Sondergaard said.<\/span><\/font><\/div>\n<div style=\"font-family: sans-serif; font-size: 10pt;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Total IT spending in Australia will reach almost A$80 billion in 2016, just a 2.8 percent increase from 2015, according to market research firm Gartner. The minor rise is being largely driven by digital business and the &#8220;connected world&#8221;, senior veep Peter Sondergaard yesterday told Gartner&#8217;s Symposium\/ITXpo on the Gold Coast.<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-90517","post","type-post","status-publish","format-gallery","hentry","category-archive","category-technology","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aussie IT Spending To Hit $80bn In 2016: Up Just 2.8pc - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/aussie-it-spending-to-hit-80bn-in-2016-up-just-2-8pc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aussie IT Spending To Hit $80bn In 2016: Up Just 2.8pc - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Total IT spending in Australia will reach almost A$80 billion in 2016, just a 2.8 percent increase from 2015, according to market research firm Gartner. 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