{"id":90503,"date":"1999-12-31T00:22:00","date_gmt":"1999-12-30T13:22:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/unlike-apple-microsoft-resorts-to-buy-a-crowd-for-their-sydney-store-opening\/"},"modified":"1999-12-31T00:22:00","modified_gmt":"1999-12-30T13:22:00","slug":"unlike-apple-microsoft-resorts-to-buy-a-crowd-for-their-sydney-store-opening","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/unlike-apple-microsoft-resorts-to-buy-a-crowd-for-their-sydney-store-opening\/","title":{"rendered":"Unlike Apple Microsoft Resorts To Buy A Crowd For Their Sydney Store Opening"},"content":{"rendered":"<p>Microsoft is set to spend up big in an effort to get people to actually visit their new Sydney store.<\/p>\n<div><span style=\"font-family: sans-serif; font-size: 13.3333px;\">Unlike Apple who attracted tens of thousands of consumers when they opened their doors Microsoft has had to resort to gimmicks, rent a crowd and spruiking in an effort to draw attention to their Westfield based shop that opens on November 12th.<\/span><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Microsoft spin doctors said that with each store opening, Microsoft aims to deliver &#8216;A positive impact on the communities in which it operates by providing access to technology as well as promoting STEM learning and youth education&#8221;.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The US based Company will also donate more than US$2 million in software and technology grants to honour the great work of several not-for-profit community groups making difference in Sydney, and across Australia.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">They will also run number of complimentary workshops and seminars, will also be open to members of the community on level 2 of the store in the weeks that follow the grand opening.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">These events will include a digital workshop for girls aged 14-18 to introduce them to the world of possibility with coding and potential career paths, a creative coding academy aimed at secondary school students during school holidays and a seminar aimed at parents to equip them with the knowledge they need when it comes to online security and safety for children.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">And if that fails to work is set to offer the first customers to visit the flagship store on November 12, free access to an exclusive concert with international artist, Jessie J, who will be supported by, The Voice Australia 2015 winner, Ellie Drennan.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">The first 750 customers who visit the store on opening day will receive two complimentary tickets to the community concert which will be held at 7 PM on Thursday November 12 at the State Theatre, on Market Street, Sydney.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">Microsoft who has taken to competing with both their PC partners and retail partners will also include giveaways such as their discounted out Xbox One console bundles as well old model Surface Pro two in one notebooks.&nbsp;<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">All Apple had to do was open their doors and the crowds flocked in along with hundreds of media who were there to record the event.<\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\"><br \/><\/span><\/font><\/div>\n<div><font face=\"sans-serif\"><span style=\"font-size: 13.3333px;\">It also helped that Apple products are seen as status symbols and products for the future vs the tens of thousands who are dumping Windows OS for Apple and offerings from Google.&nbsp;<\/span><\/font><\/div>\n<div style=\"font-family: sans-serif; font-size: 10pt;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft is set to spend up big in an effort to get people to actually visit their new Sydney store.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,51],"tags":[],"class_list":["post-90503","post","type-post","status-publish","format-gallery","hentry","category-archive","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlike Apple Microsoft Resorts To Buy A Crowd For Their Sydney Store Opening - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/unlike-apple-microsoft-resorts-to-buy-a-crowd-for-their-sydney-store-opening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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