{"id":90299,"date":"1999-12-31T00:31:00","date_gmt":"1999-12-30T13:31:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/ad-blockers-cost-networks-22bn\/"},"modified":"1999-12-31T00:31:00","modified_gmt":"1999-12-30T13:31:00","slug":"ad-blockers-cost-networks-22bn","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/","title":{"rendered":"Ad-Blockers Cost Networks $22bn"},"content":{"rendered":"

Ad-blocking software will account for $22 billion in lost advertising revenue this year, a 41 percent rise from 2014.<\/p>\n

A report published by Adobe and PageFair, a Dublin-based start-up that helps advertisers thwart blockers, said one third of all Internet users now use some software to block ads.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
Dozens of companies now make ad-blocking tools, which can detect online advertising and block the ads – many of which have already been paid for by advertisers. But not all the tools that block ads stop the underlying technology from collecting data about consumers.<\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
The biggest users of ad-blocking tools are in Europe. In Greece and Poland, more 35 percent of Internet users have installed ad-blocking tools; in Germany, a quarter of users do. <\/span><\/font><\/div>\n

<\/span><\/font><\/div>\n
But in the US, only 15 percent of users have downloaded these tools.<\/span><\/font><\/div>\n","protected":false},"excerpt":{"rendered":"

Ad-blocking software will account for $22 billion in lost advertising revenue this year, a 41 percent rise from 2014.<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-90299","post","type-post","status-publish","format-gallery","hentry","category-archive","category-technology","post_format-post-format-gallery"],"yoast_head":"\nAd-Blockers Cost Networks $22bn - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad-Blockers Cost Networks $22bn - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Ad-blocking software will account for $22 billion in lost advertising revenue this year, a 41 percent rise from 2014.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"1999-12-30T13:31:00+00:00\" \/>\n<meta name=\"author\" content=\"Computer Daily News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Computer Daily News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/\"},\"author\":{\"name\":\"Computer Daily News\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/2dfda9ce41a6377ee24a7e4ffdb4c8a9\"},\"headline\":\"Ad-Blockers Cost Networks $22bn\",\"datePublished\":\"1999-12-30T13:31:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/\"},\"wordCount\":135,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/ad-blockers-cost-networks-22bn\/\",\"name\":\"Ad-Blockers Cost Networks $22bn - 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