{"id":89871,"date":"1999-12-31T00:58:00","date_gmt":"1999-12-30T13:58:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/web-shopping-the-norm\/"},"modified":"1999-12-31T00:58:00","modified_gmt":"1999-12-30T13:58:00","slug":"web-shopping-the-norm","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/","title":{"rendered":"Web Shopping The “Norm”"},"content":{"rendered":"

Internet shopping at “critical tipping point” as it enters mainstream, warns researchers<\/p>\n

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Aussie consumers spend almost $285 a month on the web – mainly on electronics, travel and food products. <\/font><\/p>\n

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After 10 years of growth, internet shopping finally reached “mainstream” status for the first time<\/span> in the first quarter 2013, says Roy Morgan ‘<\/span>State of the Nation Report’. <\/font> <\/span><\/div>\n
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In fact, Australian consumers who don’t buy online are now in the “minority”.<\/div>\n
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Internet shopping is growing four times faster as traditional bricks and mortar retailers. Online sales grew 12% in the last year to an all-time record $24.3 billion, while total sales rose just over 3%. <\/span><\/div>\n
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However, traditional store sales are still much bigger – $258.4bn, compared to $24.3bn spent online. <\/div>\n
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The average internet shopper spends $285 a month,  mostly on Travel, Entertainment & Leisure, Electronics, Fashion and Food & Beverages.<\/div>\n
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JB Hi-fi online sales soared 40%<\/a> in the last quarter and web visitor numbers swelled to 1 million weekly – up 31% – making it one of the most visited sites in Australia. However, JB’s online sales still account for only 2% of total sales. <\/span><\/div>\n
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Swelling online traffic is also cutting in-store foot fall, Roy Morgan Research shows. <\/span><\/div>\n
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One in 4 online shoppers now visit stores less, compared to 10% in 2003. <\/div>\n
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“Annual online sales now total over $24 billion, with year-on-year percentage growth still in the double digits,” says Michele Levine, CEO, Roy Morgan Research. <\/span><\/div>\n
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“The internet continues to transform Australians’ shopping habits: more people shop online; they spend more; they buy products across more categories; and they visit stores less often.”<\/p><\/div>\n

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However, “security and trust are still unresolved issues for online retailing,” warns Levine.<\/span> More than half of all Australians still don’t feel comfortable giving their credit card details online.  <\/span><\/div>\n

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Almost two out of three consumers buy from retailers they know and one fifth only buy from Aussie online retailers only.<\/span><\/div>\n
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Roy Morgan Research interviews over<\/span> 50,000<\/span> consumers every year. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Internet shopping at “critical tipping point” as it enters mainstream, warns researchers<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,27],"tags":[],"class_list":["post-89871","post","type-post","status-publish","format-gallery","hentry","category-archive","category-internet","post_format-post-format-gallery"],"yoast_head":"\nWeb Shopping The "Norm" - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Shopping The "Norm" - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Internet shopping at "critical tipping point" as it enters mainstream, warns researchers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"1999-12-30T13:58:00+00:00\" \/>\n<meta name=\"author\" content=\"Oonagh Reidy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oonagh Reidy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/\"},\"author\":{\"name\":\"Oonagh Reidy\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/15e890b46095d075b43fe7ecb12341ae\"},\"headline\":\"Web Shopping The “Norm”\",\"datePublished\":\"1999-12-30T13:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/\"},\"wordCount\":336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Internet\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/web-shopping-the-norm\/\",\"name\":\"Web Shopping The \\\"Norm\\\" - 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