{"id":88984,"date":"1999-12-31T00:46:00","date_gmt":"1999-12-30T13:46:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/mobile-wireless-surfs-up-oz\/"},"modified":"1999-12-31T00:46:00","modified_gmt":"1999-12-30T13:46:00","slug":"mobile-wireless-surfs-up-oz","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/mobile-wireless-surfs-up-oz\/","title":{"rendered":"Mobile, Wireless: Surfs UP, OZ"},"content":{"rendered":"

WE love surfing – online. Mobile, fibre, wireless, the name of the game as the number of Internet subscribers hits 12.2m.The number of internet subscribers soared 5% to 12.2m Australians in 2012,  according to data compiled by ABS<\/a> from Aussie telcos.<\/p>\n

There were 6 million mobile wireless Internet connections at the end of last year – a rise of almost half a million and is the dominant broadband technology -or half of all connections.<\/p>\n

(DSL) Digital Subscriber Line via telephone were also up by 2% to 4.7 million, ABS data shows.<\/p>\n

But interestingly, high speed fibre broadband (which NBN runs off) was the fastest growing type of internet connection, jumping a massive 75% since June 2012 to 91,000 connections by the end of the year. <\/p>\n

Read: It’s Here (Almost): Voda 4G “OZ Fastest” Hits June <\/a><\/p>\n

It’s also worth noting the number of slower dialup Internet connections –  the dominant Internet source in 2006 – has slumped by almost 200K users in the last six months to just 282K by December. <\/p>\n

Mobile, mobile, mobile <\/b><\/p>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The new ABS data also revealed a roaring surge in Aussies surfing the web via mobile phones.<\/p>\n

Data downloads rocketed a massive 33% in the December quarter in comparison to the six months prior – topping 550,000 TB for the time ever as the number of tablets, iPads and smartphones owned by Aussies skyrockets.<\/p>\n

“Data downloaded by mobile handset subscribers increased by 38 per cent to 13,700 TB, however this still represents a relatively small proportion of total data downloads,” said Diane Braskic, ABS Director of the Innovation and Technology Statistics. <\/p>\n

But according to data sources like MYOB’s Business Monitor from August 2012, more than 60% of Aussie businesses are still without a web presence.<\/p>\n

Google Australia jumped on the stats, with its Head of Retail, Ross McDonald warning business “without a website your business can’t be found on the world’s busiest shopping strip: the Internet.”<\/p>\n

Not having a site is like not having a phone number, he said. <\/p>\n

“You wouldn’t run a business without a phone number or mailing address and expect to receive orders or enquiries. But that’s exactly what many businesses are still doing by ignoring the web. <\/p>\n

– Page Break –<\/div>\n

“The numbers prove the opportunity out there. A physical store reaches passersby but a website can potentially reach thousands of people searching the internet.”<\/p>\n

Business owners don’t need to spend a lot of money on elaborate websites to start. <\/p>\n

Google now estimates only 1 in 3 large companies have mobile-optimised sites, but Google’s Retail boss says “mobile is particularly useful for out and about people who are searching local” with mobile ads (m-comm) and Facebook commerce (F-comm) now soaring. <\/p>\n

“The growth in data downloads is consistent with factors such as increased subscriber numbers, the continuing move away from Dial-up, and the emergence of technologies that enable faster internet,” says Braskic. <\/p>\n","protected":false},"excerpt":{"rendered":"

WE love surfing – online. 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