{"id":88842,"date":"1999-12-31T00:34:00","date_gmt":"1999-12-30T13:34:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/iphone-5-a-sell-out-or-ploy\/"},"modified":"1999-12-31T00:34:00","modified_gmt":"1999-12-30T13:34:00","slug":"iphone-5-a-sell-out-or-ploy","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/iphone-5-a-sell-out-or-ploy\/","title":{"rendered":"iPhone 5 A “Sell Out” ..Or Ploy?"},"content":{"rendered":"

Apple have flogged 2 million, Telstra are sold out, and Optus may not be far behind. But is the iPhone 5 “sell out” a stunt?<\/p>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

And is Australia (and maybe the world) facing an iPhone 5 supply shortage?<\/p>\n

Apple announced its hyped-up iPhone 5, announced last week, had sold over 2 million on global pre-sale in 24 hours, it has been confirmed. <\/p>\n

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior VP of Worldwide Marketing. <\/p>\n

“iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”<\/p>\n

Demand for i5 kitted out with 4″ screen, 4G modem and 8MP camera, was more than double the previous 1 million sales record held by the iPhone 4S, despite the fact it has received a watery reaction from reviewers and consumers alike who say it lacks the wow factor and is playing catch-up to a slew of Samsung and HTC Androids already on the market.<\/p>\n

Some are even saying the iPhone 5 sell out claim may be an elaborate stunt by Apple to drive demand for the device with a cult following. <\/p>\n

“By doing the allocations this way, Apple gets two stories – ‘pre-orders sell out’ and ‘queues around the block on launch day’,” Apple expert Matthew Powell told SMH<\/a>. “If it isn’t deliberate, it’s awfully fortuitous.”<\/p>\n

The massive demand will delay pre-order deliveries until October, Apple confirmed today, meaning consumers who thought they were getting ahead of the posse by pre-ordering may be left disappointed:<\/p>\n

“Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on 21 September, many are scheduled to be delivered in October” Apple said. <\/p>\n

Telstra confirmed to us yesterday they had indeed sold out of i5 stock <\/a>within around 18 hours of pre-sales opening on its website and is looking at how to meet mass demand. <\/p>\n

However, Telstra is no stranger to iPhone shortages, having sold out of 4S models just days after it went on sale, last October. <\/p>\n

A spokesperson told SmartHouse it was currently examining what its next step will be. <\/p>\n

Optus also confirmed to SmartHouse it has indeed suffered iPhone 5 shortages after it sold out of 32GB and 64GB models due to massive demand on pre-sale, but said “we don’t have a timeframe we can confirm just yet” for when stock will be replenished. <\/p>\n

 <\/div>\n

Telco No.3 Vodafone also confirmed demand for the new Apple was “strong” and have sold out of certain models already, while Virgin has also sold out of pre-order stock.<\/p>\n

However, Voda aren’t in the midst of a supply crisis just yet, as have an allocated amount of pre-order and instore stock, which should be sufficient to meet retail demand on Friday, a spokesperson confirmed, although admitted it can be “hard to tell ..as the appetite for i5 certaintly appears to be there.”<\/p>\n

Voda aren’t holding a midnight launch for iPhone 5 either and will start selling the device at 8am Friday morning, nationwide, as are the other telcos. <\/p>\n

Analysts expect the iPhone 5 to sell millions, especially in Q4 prior to the Christmas rush and Gene Munster from US analyst Piper Jaffray is predicting 8 million will be sold when the i5 hits stores on September 21, or at worst, 6 million. <\/p>\n

“While we continue to believe an 8 million launch weekend figure is achievable, we believe that the 2 million preorders suggest that the worst case weekend sales figure is likely to be 6 million,” the bullish analyst  told CNet. <\/p>\n

The iPhone 5 will be available at Apple retail stores and the telcos at 8 a.m.Friday, 21 September. <\/p>\n

And to sweeten the deal and ensure overnight vigils prior to September 21, Apple is luring fans to its retail emporium by offering free Personal Setup service for every iPhone 5 sold.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apple have flogged 2 million, Telstra are sold out, and Optus may not be far behind. 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