{"id":88363,"date":"1999-12-31T00:51:00","date_gmt":"1999-12-30T13:51:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/apple-e-book-row-to-hit-oz\/"},"modified":"1999-12-31T00:51:00","modified_gmt":"1999-12-30T13:51:00","slug":"apple-e-book-row-to-hit-oz","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/apple-e-book-row-to-hit-oz\/","title":{"rendered":"Apple E-book Row To Hit OZ?"},"content":{"rendered":"<p>E-Book prices may head south as Apple are accused of price fixing with publishers.<\/p>\n<table style=\"\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\" align=\"Right\">\n<tbody>\n<tr>\n<td height=\"300\" width=\"300\"><a href=\"javascript:;\" onclick=\"window.open('http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/201204130949450027e.jpg', 'foo', 'width=400, height=530, scrollbars=yes, resizable=yes');\"><img decoding=\"async\" src=\"http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/201204130949450027e_300x300.jpg\" border=\"0\"><\/a><br \/>Click to enlarge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>And after being accused of price fixing electronic books by the US government this week, the row may have implications for Aussie consumers if Apple are found guilty of anti-competitive behaviour. <\/p>\n<p>The Australian consumer watchdog, ACCC, said today that it is &#8220;aware of the developments in other jurisdictions concerning e-book publishing and pricing&#8221; and called on OZ retailers to raise any concerns they have with them. <\/p>\n<p>Cupertino has been formally accused of colluding with five book publishers just prior to the launch of its iPad back in 2010, including Harper Collins (owned by News Corp), Simon &amp; Schuster (owned by CBS) Lagardere SCA&#8217;s Hachette Book Group, Macmillan and Penguin, to fix the price of e-book titles.<\/p>\n<p>Read: Apple <a href=\"http:\/\/smarthouse.com.au\/Content_And_Downloads\/Downloads\/A4N9P5T6\">Deny Price Fixing (Accuse &#8220;Monopolistic&#8221; Amazon Instead)<\/a><\/p>\n<p>The case was formally filed against Apple and publishers on Wednesday at the US District Court for the Southern District of New York.<\/p>\n<p>And now it look like three out of five publishers, including Rupert Murdoch&#8217;s Harper Collins and Simon &amp; Schuster, have agreed to settle the case with the US Department of Justice, reports <a href=\"http:\/\/www.reuters.com\/article\/2012\/04\/11\/apple-ebooks-idUSL2E8FB7S020120411\">Reuters<\/a>, meaning e-book prices could fall significantly very soon &#8211; to the joy of readers globally (and Amazon too). <\/p>\n<p><a href=\"smarthouse.com.au\/Home_Office\/Industry\/L6F9K9E3\">Steve Jobs is thought to have developed the &#8220;agency model&#8221; <\/a>which prevented rival retailers from selling ebooks at a lower price. <\/p>\n<p>Why? <\/p>\n<p>To prevent rival Amazon flogging cheap e-books titles for its Kindle readers, who used sell them for as little as $0.99c. The iPad maker took a 30% cut on every e-book sold so it was in their interests to keep prices as high as possible, in order to fatten profits.<\/p>\n<p>Immediately after the agreement in 2010 prices rose by $2-$3 in a matter of days, US authorities believe. <\/p>\n<p>Apple currently flogs around 700,000 titles in its iBook store which can be viewed on it iPhone, iPad or iPod. Steve Jobs&#8217; book by Walter Isaacson sells at US$14.99, while other books titles can cost as much as $24.99. <\/p>\n<p>When asked by SmartHouse whether Aussie e-book consumers may be entitled to refunds if Apple is found guilty of price fixing, the ACCC spokesperson refused to comment.<\/p>\n<p>However, the watchdog previously warned &#8220;impediments to emerging competition involving online traders is an area of priority&#8221; for the ACCC.&nbsp; <\/p>\n<div class=\"NFBreak\" style=page-break-before:always contenteditable=\"false\">&nbsp;<\/div>\n<p>&#8220;Competition concerns may arise [for the ACCC] where traders seek to restrict the discounting of products by way of restrictive arrangements with suppliers.&#8221; <\/p>\n<p>However, it is not certain if the Australian Competition and Consumer Commission could prosecute Apple here, with the spokesperson adding &#8220;whether competition concerns arise depends on the circumstances.&#8221;<\/p>\n<p>However, it wouldn&#8217;t be the first time the ACCC has gone after Apple, with it finding the<a href=\"smarthouse.com.au\/Content_And_Downloads\/Industry\/D4F2C4J8\"> iPad 4G advertisment &#8220;misleading&#8221;<\/a> for Aussie consumers just this month and ordering Cupertino to give consumers a full refund. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Book prices may head south as Apple are accused of price fixing with publishers.<\/p>\n","protected":false},"author":41,"featured_media":93483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,179],"tags":[],"class_list":["post-88363","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-archive","category-retail","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple E-book Row To Hit OZ? 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