{"id":87994,"date":"1999-12-31T00:28:00","date_gmt":"1999-12-30T13:28:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/google-to-appeal-misleading-ruling\/"},"modified":"1999-12-31T00:28:00","modified_gmt":"1999-12-30T13:28:00","slug":"google-to-appeal-misleading-ruling","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/google-to-appeal-misleading-ruling\/","title":{"rendered":"Google To Appeal &#8220;Misleading&#8221; Ruling"},"content":{"rendered":"<p>Search giant to appeal ruling it mislead on Google.com.au.<\/p>\n<table  align=\"Right\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td height=\"300\" width=\"300\"><a href=\"javascript:;\" onclick=\"window.open('http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/20120625092532fdf00.jpg', 'foo', 'width=400, height=426, scrollbars=yes, resizable=yes');\"><img decoding=\"async\" src=\"http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/20120625092532fdf00_300x300.jpg\" border=\"0\"><\/a><br \/>Click to enlarge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The High Court granted Google special leave on Friday to appeal a Federal Court decision that it engaged in &#8216;misleading and deceptive conduct&#8217; on its search results between March 2006 &#8211; July 2007 last. <\/font><\/p>\n<p>The allaeged&nbsp;<\/font>offence<\/font>&nbsp;was related to the publishing of sponsored links on Google&#8217;s search engine for Harvey World Travel, Honda, Just 4X4 Magazine and Alpha Dog, which appeared to make it difficult for consumers to differentiate between sponsored links and search results.<\/font><\/p>\n<p>On 3 April, the Federal Court ruled Google had engaged in conduct that was &#8220;misleading or deceptive or likely to mislead or deceive by publishing, or causing to be published&#8221; the four ads in question.<\/font><\/p>\n<p>In many cases the offending ads also redirected consumers to other websites, it is alleged. <\/font><\/p>\n<p>Read: You&#8217;re Guilty, Google! <\/font><a href=\"http:\/\/smarthouse.com.au\/Home_Office\/Platforms\/D3V2J2D3?page=1\" >Ads &#8220;Deceptive&#8221; Says Judge<\/a><\/p>\n<p>A three Judge panel also ruled Google contravened section 52 of the Trade Practices Act 1974. <\/font><\/p>\n<p>However,&nbsp; Google is now set to appeal these findings in the High Court. <\/font><\/p>\n<p>The Australian Competition and Consumer Commission took Google to task over the ads in a court battle that has been ongoing&nbsp; for several years. <\/font><\/p>\n<p>Google originally won the case, but the ACCC later appealed the ruling. <\/font><\/p>\n<div class=\"NFBreak\"  contenteditable=\"false\">&nbsp;<\/div>\n<p>The Australian consumer watchdog, ACCC, says it &#8220;looks forward to the High Court considering the issue of the role and responsibility of search engine providers in online search advertising.&#8221;<\/font><\/p>\n<p>But this is not the only tech giant the consumer watchdog has been coming down hard on of late. <\/font><\/p>\n<p>Last week, it won a case against Apple over false iPad + 4G advertising, forcing the giant to cough up over $2.2 million in fines. <\/font><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search giant to appeal ruling it mislead on Google.com.au.<\/p>\n","protected":false},"author":41,"featured_media":93881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,25],"tags":[],"class_list":["post-87994","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-archive","category-services","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google To Appeal &quot;Misleading&quot; 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