{"id":87936,"date":"1999-12-31T00:29:00","date_gmt":"1999-12-30T13:29:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/happy-birthday-iphone-cult-is-5\/"},"modified":"1999-12-31T00:29:00","modified_gmt":"1999-12-30T13:29:00","slug":"happy-birthday-iphone-cult-is-5","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/happy-birthday-iphone-cult-is-5\/","title":{"rendered":"Happy Birthday iPhone! Cult Is 5"},"content":{"rendered":"<p>5 years ago no one heard of an iPhone, Androids were robots and everyone was still clinging to Nokia&#8217;s.<\/p>\n<table style=\"\" align=\"Right\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td height=\"300\" width=\"300\"><a href=\"javascript:;\" onclick=\"window.open('http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/201207021004062fbbf.jpg', 'foo', 'width=200, height=275, scrollbars=yes, resizable=yes');\"><img decoding=\"async\" src=\"http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/201207021004062fbbf_300x300.jpg\" border=\"0\"><\/a><br \/>Click to enlarge<\/font><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Today, &#8220;iPhone&#8221; the device with a cult following (cue crazy queues, midnight vigils and general hysteria for new device), is owned by millions around the globe. <\/p>\n<p>&#8220;This revolutionary device set the stage for explosive growth in the smartphone market, drastically changing the complexion of the mobile industry and,the entire digital landscape in just a few short years, &#8221; said analysts comScore marking the 5th anniversary of the launch of the first GSM iPhone back in June 29, 2007. <\/p>\n<p>In July &#8217;07, barely 9 million Americans owned a smartphone &#8211; today nearly 110 million claim ownership to one and by the end of the year&nbsp; will become the new mobile majority and most likely the same for most developed countries. <\/p>\n<p>Marketing savvy Apple has sold over 100 million iPhones since that fateful day back in &#8217;07, when it was released to the masses having been unveiled by CEO Steve Jobs the previous January.<\/p>\n<p>Soon after, Google owned Android followed suit after with its answer to Cupertino&#8217;s smart mobile technology and everyone from Samsung to HTC and even Nokia realised the future was smartphones. <\/p>\n<p>Its last few quarter to April has seen Apple break all living records selling a massive 35.1 m devices -an 88% jump and sold 37 m the prior period, one of its biggest numbers yet<\/p>\n<p>Read: Apple V Android: <a href=\"http:\/\/www.smarthouse.com.au\/Home_Office\/Platforms\/D2X9H2T8\">&#8220;Two Horse Race&#8221; STILL On <\/a><\/p>\n<p>The original iPhone released accounts for just 2% of current iOS smartphones, with new generations making the original &#8220;virtually obsolete&#8221;, says comScore&#8217;s and has introduced five different versions of&nbsp; the cult device, since then. <\/p>\n<p>Nearly 3 in every 4 Apple iOS uses are on iPhone 4, which accounts for the largest share at nearly 40%, and the newest model 4S, released in October. <\/p>\n<p>&#8220;As the iPhone reached critical mass and gained wider consumer adoption &#8230;.iPhone owners, too, have evolved,&#8221; says comScore analyst Sarah Radwanick in a <a href=\"http:\/\/blog.comscore.com\/radwanick.html\">blog<\/a>. <\/p>\n<p>So who are iPhone owners in 2012?<\/p>\n<table style=\"\" align=\"Center\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td height=\"300\" width=\"600\"><a href=\"javascript:;\" onclick=\"window.open('http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/201207020947391c080.jpg', 'foo', 'width=500, height=354, scrollbars=yes, resizable=yes');\"><img decoding=\"async\" src=\"http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/201207020947391c080_600x300.jpg\" border=\"0\"><\/a><br \/>Click to enlarge<\/td>\n<\/tr>\n<tr>\n<td width=\"600\">Image: comscore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In 2007, over 60% were owned by young males and were an elite bunch (almost half had incomes of $100,000 or greater). <\/p>\n<p>But this is changing as now ownership between men and women is almost equal &#8211; 53% v 47%.<\/p>\n<p>The biggest ownership by age is still 25-34 category at 46%, but the youngest and oldest age groups also lay claim to many an Apple phone and users aren&#8217;t even that wealthy anymore (despite iPhone often hefty pricetag attached).<\/p>\n<table style=\"\" align=\"Center\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td height=\"300\" width=\"600\"><a href=\"javascript:;\" onclick=\"window.open('http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/20120702095007399f6.jpg', 'foo', 'width=500, height=391, scrollbars=yes, resizable=yes');\"><img decoding=\"async\" src=\"http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/20120702095007399f6_600x300.jpg\" border=\"0\"><\/a><br \/>Click to enlarge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>iPhone owners earning $50,000-$75,000 represent the fastest growing income segment, and now account for nearly 1 in every 5 owners.<\/p>\n<div class=\"NFBreak\" style=page-break-before:always contenteditable=\"false\">&nbsp;<\/div>\n<p>Today, iOS ranks as the No. 2 smartphone platform in the U.S. after Android, commanding 31.9 percent share of the market with its 35.1 m iPhone owners in May.<\/p>\n<p>&#8220;With consumer adoption on the rise and the continued integration of new, innovative technologies, we can only imagine what the next five years will bring,&#8221; says Radwanick<\/p>\n<p>&#8220;But despite how quickly leadership positions can change in this market, something tells me that iPhone will still be blazing new trails into the future&#8230;&#8221;<\/p>\n<p>And she&#8217;s probably right. But who knows what iPhone 5 will bring&#8230;.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 years ago no one heard of an iPhone, Androids were robots and everyone was still clinging to Nokia&#8217;s.<\/p>\n","protected":false},"author":41,"featured_media":93960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,8],"tags":[],"class_list":["post-87936","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-archive","category-hardware","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy Birthday iPhone! 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