{"id":87623,"date":"1999-12-31T00:45:00","date_gmt":"1999-12-30T13:45:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/online-sales-up-25-wa-big-spender\/"},"modified":"1999-12-31T00:45:00","modified_gmt":"1999-12-30T13:45:00","slug":"online-sales-up-25-wa-big-spender","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/online-sales-up-25-wa-big-spender\/","title":{"rendered":"Online Sales Up 25%, WA Big Spender"},"content":{"rendered":"

Online sales “strong” but electronics remain “weak”, according to the NAB Online Sales Index<\/p>\n\n\n\n
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Traditional retail sales totalled $220 billion to the 12 months to June 2012, while online retail spending hit $11.7 bn as both traditional and online experienced strong growth rates in recent months. <\/p>\n

The NAB retail sales Index shows that Aussie retailers remain the dominant force in online as they take a multi-channel approach, developing an online presence alongside a traditional storefront as big names like Harvey Norman, Myer and David Jones have all been forced to do. <\/p>\n

Online sales were “volatile” in early months of 2012 but now appear more stable over the last quarter, the Index also shows. <\/p>\n

However, online sales figures are modest compared to bricks and mortar – just 5.3% of traditional retail transactions. <\/p>\n

But bricks and mortar sales are growing by just 4.9% , while online is growing at five times that figure – at 25% – although from a modest base. <\/p>\n

Domestic retailers continue to be the dominant force in online sales, says NAB, however sales in Household Goods & Electronics and Toys & Media categories have been “weak.”<\/p>\n

This is because these products are discretionary in nature. <\/p>\n

Local retailers accounted for 72% of all web sales in the past 12 months. <\/p>\n

But is also appears Aussies are flocking to international retailers in big numbers with online sales to foreign stores growing at a faster pace than domestic sales – 29% year-on- year – compared to 24% for domestic sector. <\/p>\n

 <\/div>\n

Those aged in the 30s and 40s are among the biggest online consumers age group, while the under 30s are buying more from international retailers than any other age group. <\/p>\n

Western Australia residents are among the biggest web consumers in Australia and the state outperformed the rest of the country, thanks to more buyers in their 30s, 40s and 50s.<\/p>\n

However, NSW, Vic and Qld were also among the biggest spenders by state. <\/p>\n

“Retailers are no longer viewing online simply as a sales and marketing channel but as a distribution and supply chain optimisation strategy,” the NAB Index states. <\/p>\n","protected":false},"excerpt":{"rendered":"

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