{"id":87464,"date":"1999-12-31T00:44:00","date_gmt":"1999-12-30T13:44:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/consumer-tech-market-slumps-5\/"},"modified":"1999-12-31T00:44:00","modified_gmt":"1999-12-30T13:44:00","slug":"consumer-tech-market-slumps-5","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/consumer-tech-market-slumps-5\/","title":{"rendered":"Consumer Tech Market Slumps 5%"},"content":{"rendered":"

Aussie consumer tech drops 5% in Q4 as “aggressive price discounting” bites, according to Gfk.<\/p>\n\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

However, there were some major growth sectors – small appliances like shavers, smartphones, headphones saved the industry from going into freefall last year. <\/p>\n

Total sales of CE goods hit $4.99 billion in Q4 – up from $4.09 bn in Q3. <\/p>\n

And also tablets sales like iPad outstripped notebooks for the first time in fourth quarter, GfK Temax latest data shows.<\/p>\n

Last year, Consumer Electronics fell a massive 22%, Major Domestic Appliances like fridges remained flat with zero growth, while IT (1%), Small Appliances (4%) and Telecommunications (4%) witnessed growth, albeit modest. <\/p>\n

Photo and camera sector also slumped a massive 15%. <\/p>\n

However, October-December last was better period for consumer technology than Q3, and saw a bounce back during  Christmas trading. <\/p>\n

The rate of decline returned to a  “modest” 3% bouncing back from 11% in third quarter. <\/p>\n

“Throughout 2012, the TCG (Technical Consumer Goods) market was characterized by aggressive price discounting and an increased pressure on new model releases and technological innovation to drive sales,” says GfK.<\/p>\n

“Traditional retail channels were under significant pressure, and a fundamental re-structure of the Australian retail scene was evident, as the industry began to adapt to new market conditions.”<\/p>\n

However, the super fashionable headphones from the likes of Beats and Sennheiser continues to be the “one growth segment” within the CE market.<\/p>\n

In TV’s the focus has shifted to the premium, feature-rich,super-large LED segment, with sales of 55″+ screen sizes accounting for 15% of all TVs sold in Q4 in OZ as Sharp, LG and Panasonic all launch bigger sets, GfK figures show.<\/p>\n

Small Domestic Appliances was the only sector to deliver consistent growth throughout 2012, peaking at 8% in Q4. <\/p>\n

Dental care and hairstylers enjoyed the highest growth rates while food preparation, hot beverage makers and vacuums also drove sales up. <\/p>\n

“The market will turn to the Domestic Appliances sectors to continue to provide underlying stability during a period of change and uncertainty”, GfK warned.  <\/p>\n

Big Appliance market was flat in Q4 and GfK notes “the reality of an increasingly competitive sector.”<\/p>\n

Howver, there was an increase in average price, due to the popularity of high-capacity french door products (700L+) fridges , and front loader washing machines. <\/p>\n

The consumer tech industry is also now “increasingly dependent” on telecommunications i.e smartphones for survival, notes GfK. <\/p>\n

 <\/div>\n

Telecommunication sales accounted for $4.1 billion in 2012 but sales of iPhone, Android and Co. levelled abruptly in the second quarter and remained “flat” for the remainder of last year.<\/p>\n

However, average prices of phones rose 6% and in Q4, a massive 40% of smartphones sold had an average price of $750. <\/p>\n

Following a slump in sales the last quarter, the IT sector sales soared 7% – tablets sales more than doubled notebooks, for the first time, in both value and sales. <\/p>\n","protected":false},"excerpt":{"rendered":"

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