{"id":86890,"date":"1999-12-31T00:18:00","date_gmt":"1999-12-30T13:18:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/new-limited-name-dropped-after-88-years-welcome-news\/"},"modified":"1999-12-31T00:18:00","modified_gmt":"1999-12-30T13:18:00","slug":"new-limited-name-dropped-after-88-years-welcome-news","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/new-limited-name-dropped-after-88-years-welcome-news\/","title":{"rendered":"New Limited Name Dropped After 88 Years, Welcome News…"},"content":{"rendered":"

The Murdoch press is reported to be abandoning its News Ltd moniker, in use in Australia since 1923. The local arm of News Corp will be rebranded “News Australia” from early next year, according to a Crikey.com report.

<\/TD><\/TR><\/TBODY><\/TABLE><\/P>

The new name will be adopted in February after the publisher starts charging for access to its Web sites from November, Crikey says. The Australian is expected to be the first to attract a fee to use its Web site.<\/P>

The change will usher in a paid Web site subscription model, which eventually will include multiple titles, while improving how it sells advertising across the group.<\/P>

Crikey said it had seen a memo on the planned change – part of a program dubbed Project Darwin – from News Ltd’s director of marketing strategy, Michael Nearhos.
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The Murdoch press is reported to be abandoning its News Ltd moniker, in use in Australia since 1923. 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