{"id":86300,"date":"1999-12-31T00:15:00","date_gmt":"1999-12-30T13:15:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/mediaconnect-now-a-franshise\/"},"modified":"1999-12-31T00:15:00","modified_gmt":"1999-12-30T13:15:00","slug":"mediaconnect-now-a-franshise","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/mediaconnect-now-a-franshise\/","title":{"rendered":"MediaConnect Now A Franshise"},"content":{"rendered":"

PR Services and Relationship brokerage MediaConnect plans to restructure to enable it to enter a new phase of global development.

Just shy of its fifth birthday the privately held company is being split into a Franchise management company and two franchises – one in Australia and one in Singapore.

“As of October 1, MediaConnect Worldwide began a new existence as a franchising company. Its sole mission will be to manage franchises based upon the MediaConnect business model and software platform. MediaConnect Worldwide will continue to be owned by founding partners Philip Sim and Darlene Myles” said a story posted on its website.

Co-Founders Philip Sim and Darlene Myles will take a franchise each with Sim getting Australia and tenured sales specialist Glen Myles and Darlene Myles taking Singapore.

“We have been approached by a couple of parties about the possibility of franchising the MediaConnect business, but under our current structure that was going to be impossibly complicated and difficult to manage,” Sim said.

“This restructure will enable us to franchise the model so as to operate in any region or media niche and accelerate the development of a powerful network of sites around the world.”

MediaConnect and sister site ITJourno (a news portal for technology journlalists) have developed a successful press and PR services business model which the company exported to Asiathrough its Singapore office which covers 10 countries in the region. The company counts Australia’s largest specialist IT marketing consultancies as clients providing management and distribution tools as well as access to journalists through events and conferences.<\/P>

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