{"id":84690,"date":"2017-07-06T16:40:38","date_gmt":"2017-07-06T05:40:38","guid":{"rendered":"http:\/\/smartoffice.com.au\/nielsen-to-measure-yahoo7-online-video-traffic-2\/"},"modified":"2017-07-06T16:40:38","modified_gmt":"2017-07-06T05:40:38","slug":"nielsen-to-measure-yahoo7-online-video-traffic-2","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/06\/nielsen-to-measure-yahoo7-online-video-traffic-2\/","title":{"rendered":"Nielsen To Measure Yahoo7 Online Video Traffic"},"content":{"rendered":"

Yahoo7 announced that it is the first company in Australia to sign up for independent third-party video measurement services with Nielsen.Yahoo7’s National Media Sales Director, Damon Scarr said, “We’re pleased to be the first publisher on board supporting this new measurement tool and we recognise the opportunities that online video represent for both our audience and our advertisers. Our advertisers are telling us they want reliable insights and intelligence on online video, and with Nielsen’s video analytics and market intelligence services we will certainly be able to provide this.”<\/p>\n

According to Nielsen’s 2010 Internet & Technology Report, 41 percent of Australian Internet users download or stream videos and, significantly, a further 44 percent intent to increase their online video streaming and 33 percent plan to download more online video content in the year ahead.<\/p>\n

Nielsen Australia’s Managing Director, Online Business, Matt Bruce said, “In comparison to many other countries around the world, Australians are extensive users of online video. For the digital industry, this love of video represents vast advertising opportunities.” <\/p>\n

“As publishers such as Yahoo!7 commit to transparent audience measurement, the confidence of agencies, media buyers and advertisers will increase, translating to strong growth in online video advertising revenues,” added Bruce. <\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo7 announced that it is the first company in Australia to sign up for independent third-party video measurement services with Nielsen.<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,25],"tags":[],"class_list":["post-84690","post","type-post","status-publish","format-gallery","hentry","category-archive","category-services","post_format-post-format-gallery"],"yoast_head":"\nNielsen To Measure Yahoo7 Online Video Traffic - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/06\/nielsen-to-measure-yahoo7-online-video-traffic-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen To Measure Yahoo7 Online Video Traffic - 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