{"id":84305,"date":"2017-07-06T06:00:00","date_gmt":"2017-07-05T19:00:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/are-big-brands-always-better-2\/"},"modified":"2017-07-06T06:00:00","modified_gmt":"2017-07-05T19:00:00","slug":"are-big-brands-always-better-2","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/06\/are-big-brands-always-better-2\/","title":{"rendered":"Are Big Brands Always Better?"},"content":{"rendered":"<p>Last week, I acquired an iRiver Mp3 and was somewhat sceptical to say the least.Last week, I acquired an iRiver Mp3 and was somewhat sceptical to say the least. <\/p>\n<p>Having never heard of the device, let alone the brand, I wondered what I was letting myself in for.&nbsp;&nbsp; <\/p>\n<p>Although far from a die-hard Apple fan, I have owned a couple of their iPod models, back when the 80GB version was first out in 2005. <\/p>\n<p>When I say a couple, I mean Apple replaced my original purchase when it broke six months into the year-long warranty.<\/p>\n<p>A lousy battery was the problem there, although countless friends of mine also had similar experiences.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ;&nbsp; <\/p>\n<p>When my 8GB broke again, which at the time cost me more than $400, just outside the warranty I swore never again would I give Steve Jobs&#8217; company a penny of my hard earned cash.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ;&nbsp;&nbsp;&nbsp; <\/p>\n<p>The reason I bought it? iPods were seen as the coolest thing in town five years ago so as a teenager I was dying to hop on the ibandwagon.&nbsp;&nbsp; <\/p>\n<p>So how long it would be before it be before my iRiver suddenly decided to go kaput or the headphones wiring snap off.&nbsp;&nbsp; <\/p>\n<p>However, from the moment I turned it on, I was very pleasantly surprised.&nbsp;&nbsp;&nbsp; <\/p>\n<p>The sound was crisp and clear &#8211; a far cry from the Sony Walkman Mp3 I previously owned &#8211; and could never remember my iPod being so easy to use as this little wonder-device.<br \/>&nbsp;<\/p>\n<div class=\"NFBreak\" style=page-break-before:always contenteditable=\"false\">&nbsp;<\/div>\n<p>So why do we buy pricey brands, is it reputation, prestige, innovation? <\/p>\n<p>I recently read a blog in the New York Times which flouted the idea that buying technology is essentially a subscription, in other words that consumers are subscribing to the notion that they will inevitably have to replace the model in a matter of years.&nbsp; <\/p>\n<p>But is it more than that?<\/p>\n<p>Tech consumers are in my view subscribing to a way of life, a lifestyle, a belief in better technology and the benefits it (supposedly) brings.<\/p>\n<p>But unfortunately these products don&#8217;t always live up. Where do they turn to then?<\/p>\n<p>I&#8217;m turning to my trusty iRiver and vowing to look before I leap before buying big ever again.&nbsp; <\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I acquired an iRiver Mp3 and was somewhat sceptical to say the least.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,64],"tags":[],"class_list":["post-84305","post","type-post","status-publish","format-gallery","hentry","category-archive","category-comment-archive","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Big Brands Always Better? - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/06\/are-big-brands-always-better-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Big Brands Always Better? 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