They go by the slogan “my store” but now Myer has decided to go after bargain bin lovers with a new site.<\/p>\n
The myfind.com website, operating out of China, which went live on 28 February, is seeking to offer “great value and one-off special buys for online shoppers,” a position that the retailer previously felt was denied to them by the government’s refusal to levy GST on goods sold by competing online rivals under $1000. <\/p>\n
The store, which was never affiliated with heavily discounted goods, appears to be performing a U-turn in its sales strategy, facilitated by the online revolution. <\/p>\n
Canberra’s refusal to budge on the issue led them to set up shop out of China. <\/p>\n
“If we can’t beat them we will join them,” lamented Mr Bernie Brookes, Myer’s CEO last year. <\/p>\n
“We just want a level playing field. We will take jobs offshore and we will ship product out of China through our internet site, it’s a bloody shame.”<\/p>\n
At the moment, there are only two laptop devices on offer, an Acer Aspire 5742 as well as an eMachine, eME732Z , but say they are testing the waters before the discounting site is unleashed fully to consumers. <\/p>\n
It is thus a safe bet to expect more discount devices will bolster its online offering in the coming weeks. The new site is a value-focused online business that is quite different to its existing department store offering, says the retailer. <\/p>\n
The eMachine model is priced very competitively at $498 – over $100 cheaper than other online IT retailers including Techbuy.com or iTech. <\/p>\n
The Acer 5742, priced at $697, matches, and in a few cases undercuts rivals, when compared on getprice.com.au, and could see the beginning of the high street retailer carving itself a bigger slice of the Oz electronics market if it maintains this huge price assault.<\/p>\n
Indeed, the high street seller says the site will be a testing ground for selling new “low cost ” products and allows it to operate at a far lower cost out of China. <\/p>\n
“Myfind.com presents Myer with the opportunity to test new merchandise and the potential for product and range extensions of our existing department store offering at a lower cost of doing business and working capital investment,” Jo Lynch, Myer’s Corporate Affairs, General Manager told Smarthouse. <\/p>\n
“This is an exciting new business for Myer targeting a different, growing consumer segment,” she added. <\/p>\n
Over coming weeks the myfind.com site will be fine-tuned before a formal launch supported by marketing activity to drive traffic to the site.<\/p>\n
Myfind.com is run from offices in both Hong Kong and China. <\/p>\n
The new site is offering delivery for just $10 and is facilitated within 3-5 days via its relationship with China Post in conjunction with Australia Post. <\/p>\n","protected":false},"excerpt":{"rendered":"
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