{"id":83085,"date":"2017-07-04T16:33:29","date_gmt":"2017-07-04T05:33:29","guid":{"rendered":"http:\/\/smartoffice.com.au\/finally-microsoft-discovers-that-sex-sells\/"},"modified":"2017-07-04T16:33:29","modified_gmt":"2017-07-04T05:33:29","slug":"finally-microsoft-discovers-that-sex-sells","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/","title":{"rendered":"Finally Microsoft Discovers That Sex Sells"},"content":{"rendered":"<p>Move over Bill Gates the geek look is out. Microsoft has instead turned to the curves of former former Miss Australia Erin McNaught, an effort to change their staid IT  image.<\/p>\n<p>Desperate to attract people to the Company Microsoft is now using the catwalk model to turn heads following a 38 percent drop in university enrollments in IT courses in the past two years.<\/p>\n<table align=\"left\" border=\"0\" cellpadding=\"4\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td height=\"300\" width=\"400\"><a onclick=\"window.open('http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/200708080751566fd9f.jpg', 'foo', 'width=400, height=527, scrollbars=yes, resizable=yes');\" href=\"javascript:;\"><img decoding=\"async\" src=\"http:\/\/smartoffice.com.au\/wp-content\/uploads\/articleimages\/200708080751566fd9f_400x300.jpg\" border=\"0\"><\/a><br \/>Click to enlarge<\/td>\n<\/tr>\n<tr>\n<td width=\"400\">Former Miss Australia Erin McNaught pictured centre is the new face of Microsoft.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>They believe that by investing in the curves of McNaught that they will attract the right sort of talent to the Company. According to Microsoft Human Director&nbsp; Rose Clements a view among young people is that the IT industry is &#8220;not one of the sexier professions&#8221;, <\/p>\n<p>The 25-year-old bombshell, who hosts gaming and gadget shows admits that she is no computer whiz. Just a great body and mind. <\/p>\n<p>Microsoft kicked off the campaign yesterday on the Gold Coast during a student day at Microsoft and the Australian Information Industry Association&#8217;s annual technical education conference. <\/p>\n<p>The model, who dropped out of the Queensland University of Technology to pursue her fashion career, said she most enjoyed the gaming and gadget side of the computer industry. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Move over Bill Gates the geek look is out. Microsoft has instead turned to the curves of former former Miss Australia Erin McNaught, an effort to change their staid IT  image.<\/p>\n","protected":false},"author":42,"featured_media":93095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,18],"tags":[],"class_list":["post-83085","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-archive","category-human-resources","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finally Microsoft Discovers That Sex Sells - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finally Microsoft Discovers That Sex Sells - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Move over Bill Gates the geek look is out. Microsoft has instead turned to the curves of former former Miss Australia Erin McNaught, an effort to change their staid IT image.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-04T05:33:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2017\/07\/200708080751566fd9f_400x300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Richards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Richards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/\"},\"author\":{\"name\":\"David Richards\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66\"},\"headline\":\"Finally Microsoft Discovers That Sex Sells\",\"datePublished\":\"2017-07-04T05:33:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/\"},\"wordCount\":210,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2017\/07\/200708080751566fd9f_400x300.jpg\",\"articleSection\":[\"Archive\",\"Human Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/finally-microsoft-discovers-that-sex-sells\/\",\"name\":\"Finally Microsoft Discovers That Sex Sells - 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