{"id":83067,"date":"2017-07-04T18:00:00","date_gmt":"2017-07-04T07:00:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/online-content-is-king\/"},"modified":"2017-07-04T18:00:00","modified_gmt":"2017-07-04T07:00:00","slug":"online-content-is-king","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/","title":{"rendered":"Online Content Is King"},"content":{"rendered":"<p>Are we using our web time productively? Maybe not, according to a US study, which found a marked spike in online time spent viewing content at the expense of communicating and researching.<\/p>\n<div >According to a four year study&nbsp; conducted by Nielsen\/Netratings on behalf of the Online Publishers Association, average online time spent on communications such as email fell 28 percent, while content viewing jumped 34 percent over the same period.<\/p>\n<p>It tracked a 37 percent increase in the amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google Inc.<\/p>\n<p>The abundance of content and faster online speeds accounted for the spike, the study said. A proliferation of social networks such as News Corps&#8217; MySpace and Facebook have helped boost content viewing as well.<\/p>\n<p>Overall, viewing content accounts for 47 percent of time spent online in 2007, up from 34 percent in 2003. Web search accounted for 5 percent of time spent online in 2007 from 3 percent in 2003.<\/p>\n<p>Time spent on commerce sites such as Amazon.com fell 5 percent and accounted for 15 percent of time spent in 2007.<\/p>\n<p>Time spent on communications such as e-mail fell 28 percent to 33 percent of time spent online in 2007, down from 46 percent in 2003.<\/p>\n<p>The popularity of instant messaging such as AOL Instant Messenger, which lets users send quick messages rather than e-mails, accounted for the drop in the amount of time spent corresponding, the study said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are we using our web time productively? Maybe not, according to a US study, which found a marked spike in online time spent viewing content at the expense of communicating and researching.<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,22],"tags":[],"class_list":["post-83067","post","type-post","status-publish","format-gallery","hentry","category-archive","category-management","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Content Is King - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Content Is King - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Are we using our web time productively? Maybe not, according to a US study, which found a marked spike in online time spent viewing content at the expense of communicating and researching.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-04T07:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Reuters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reuters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\"},\"author\":{\"name\":\"Reuters\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/87edfa0cf4bc44dfbecbb9b8eb6efe88\"},\"headline\":\"Online Content Is King\",\"datePublished\":\"2017-07-04T07:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\",\"name\":\"Online Content Is King - Smart Office\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\"},\"datePublished\":\"2017-07-04T07:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Content Is King\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"name\":\"Smart Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\",\"name\":\"Smart Office\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"contentUrl\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"width\":1359,\"height\":477,\"caption\":\"Smart Office\"},\"image\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/87edfa0cf4bc44dfbecbb9b8eb6efe88\",\"name\":\"Reuters\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Reuters\"},\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/reuters\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online Content Is King - Smart Office","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/","og_locale":"en_US","og_type":"article","og_title":"Online Content Is King - Smart Office","og_description":"Are we using our web time productively? Maybe not, according to a US study, which found a marked spike in online time spent viewing content at the expense of communicating and researching.","og_url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/","og_site_name":"Smart Office","article_published_time":"2017-07-04T07:00:00+00:00","author":"Reuters","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Reuters","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#article","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/"},"author":{"name":"Reuters","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/87edfa0cf4bc44dfbecbb9b8eb6efe88"},"headline":"Online Content Is King","datePublished":"2017-07-04T07:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/"},"wordCount":238,"commentCount":0,"publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"articleSection":["Archive","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/","name":"Online Content Is King - Smart Office","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website"},"datePublished":"2017-07-04T07:00:00+00:00","breadcrumb":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/online-content-is-king\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.strixdevelopment.net\/smartoffice\/"},{"@type":"ListItem","position":2,"name":"Online Content Is King"}]},{"@type":"WebSite","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","name":"Smart Office","description":"","publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization","name":"Smart Office","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","contentUrl":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","width":1359,"height":477,"caption":"Smart Office"},"image":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/87edfa0cf4bc44dfbecbb9b8eb6efe88","name":"Reuters","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Reuters"},"url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/reuters\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/83067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/comments?post=83067"}],"version-history":[{"count":0,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/83067\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/media?parent=83067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/categories?post=83067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/tags?post=83067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}