{"id":82949,"date":"2017-07-04T12:00:00","date_gmt":"2017-07-04T01:00:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/web-analytics-a-necessary-evil\/"},"modified":"2017-07-04T12:00:00","modified_gmt":"2017-07-04T01:00:00","slug":"web-analytics-a-necessary-evil","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/","title":{"rendered":"Web Analytics A Necessary Evil"},"content":{"rendered":"<p>Web analytics services are evolving rapidly but still confuse users, according to the Forrester Research team which has identified eight web analytics companies that top the pack of an infinite number of products online, with Coremetrics leading the race for large corporations and Google Analytics gaining a mention for its streamlined approach to ecommerce for small businesses and first-time users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web analytics services are evolving rapidly but still confuse users, according to the Forrester Research team which has identified eight web analytics companies that top the pack of an infinite number of products online, with Coremetrics leading the race for large corporations and Google Analytics gaining a mention for its streamlined approach to ecommerce for small businesses and first-time users.<\/p>\n","protected":false},"author":100,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,25],"tags":[],"class_list":["post-82949","post","type-post","status-publish","format-gallery","hentry","category-archive","category-services","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Analytics A Necessary Evil - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics A Necessary Evil - Smart Office\" \/>\n<meta property=\"og:description\" content=\"Web analytics services are evolving rapidly but still confuse users, according to the Forrester Research team which has identified eight web analytics companies that top the pack of an infinite number of products online, with Coremetrics leading the race for large corporations and Google Analytics gaining a mention for its streamlined approach to ecommerce for small businesses and first-time users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-04T01:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Sarah Falson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Falson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\"},\"author\":{\"name\":\"Sarah Falson\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/927b073fadf18edacd6d3666696e9c5e\"},\"headline\":\"Web Analytics A Necessary Evil\",\"datePublished\":\"2017-07-04T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\"},\"wordCount\":65,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Services\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\",\"name\":\"Web Analytics A Necessary Evil - Smart Office\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\"},\"datePublished\":\"2017-07-04T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Analytics A Necessary Evil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"name\":\"Smart Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\",\"name\":\"Smart Office\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"contentUrl\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"width\":1359,\"height\":477,\"caption\":\"Smart Office\"},\"image\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/927b073fadf18edacd6d3666696e9c5e\",\"name\":\"Sarah Falson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Sarah Falson\"},\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/sarah-falson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web Analytics A Necessary Evil - Smart Office","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/","og_locale":"en_US","og_type":"article","og_title":"Web Analytics A Necessary Evil - Smart Office","og_description":"Web analytics services are evolving rapidly but still confuse users, according to the Forrester Research team which has identified eight web analytics companies that top the pack of an infinite number of products online, with Coremetrics leading the race for large corporations and Google Analytics gaining a mention for its streamlined approach to ecommerce for small businesses and first-time users.","og_url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/","og_site_name":"Smart Office","article_published_time":"2017-07-04T01:00:00+00:00","author":"Sarah Falson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sarah Falson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#article","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/"},"author":{"name":"Sarah Falson","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/927b073fadf18edacd6d3666696e9c5e"},"headline":"Web Analytics A Necessary Evil","datePublished":"2017-07-04T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/"},"wordCount":65,"commentCount":0,"publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"articleSection":["Archive","Services"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/","name":"Web Analytics A Necessary Evil - Smart Office","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website"},"datePublished":"2017-07-04T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/2017\/07\/04\/web-analytics-a-necessary-evil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.strixdevelopment.net\/smartoffice\/"},{"@type":"ListItem","position":2,"name":"Web Analytics A Necessary Evil"}]},{"@type":"WebSite","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","name":"Smart Office","description":"","publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization","name":"Smart Office","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","contentUrl":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","width":1359,"height":477,"caption":"Smart Office"},"image":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/927b073fadf18edacd6d3666696e9c5e","name":"Sarah Falson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Sarah Falson"},"url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/sarah-falson\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/82949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/comments?post=82949"}],"version-history":[{"count":0,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/82949\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/media?parent=82949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/categories?post=82949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/tags?post=82949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}