{"id":82506,"date":"1999-12-31T00:04:00","date_gmt":"1999-12-30T13:04:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/weber-shandwick-screw-up-first-job-for-samsung\/"},"modified":"1999-12-31T00:04:00","modified_gmt":"1999-12-30T13:04:00","slug":"weber-shandwick-screw-up-first-job-for-samsung","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/","title":{"rendered":"Weber Shandwick Screw Up First Job For Samsung"},"content":{"rendered":"<p>As exclusively reported by ChannelNews last month Samsung has officially flicked Edelman Public Relations and appointed Weber Shandwick. However Weber Shandwick appear to have little understanding of the technology and appliance channel with reseller news sites like Current and ChannelNews being deliberately isolated from the announcement of their appointment.<P>This fly&#8217;s in the face of comments by Weber Shandwick who have very few technology clients and have claimed that they were appointed because they were able to demonstrate their extensive knowledge of the technology industry.<\/P><P>They claim that the key to the decision was Weber Shandwick&#8217;s range of propriety reporting and intelligence tools showcased during the pitch process. These are the same tools that failed to identify several key technology journalists who write about Samsung every day.<\/P><P>&#8220;In an Olympic year, Samsung has never been stronger. As a leader in a number of categories we are looking to further reinvigorate our PR ambition,&#8221; said Jesse James, PR Manager &#8211; Samsung Australia. &#8220;We are very excited about working with Weber Shandwick. <\/P><DIV class=NFBreak contentEditable=false style=page-break-before:always>&nbsp;<\/DIV><P><\/P><P>Emma-Jane Granleese, Managing Director at Weber Shandwick Australia added: &#8220;Weber Shandwick in Sydney has an experienced and highly creative consumer technology team that is passionate about our clients and making a difference to their business. We are thrilled to be working with Samsung and strengthening their position within the Australian market across their entire product range and sponsorship activity.&#8221;<\/P><P>Other clients of Weber Shandwick are Singapore Airlines, Nespresso, Johnson &amp; Johnson, General Property Trust, VeriSign and The Royal Bank of Scotland. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As exclusively reported by ChannelNews last month Samsung has officially flicked Edelman Public Relations and appointed Weber Shandwick. However Weber Shandwick appear to have little understanding of the technology and appliance channel with reseller news sites like Current and ChannelNews being deliberately isolated from the announcement of their appointment.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,573],"tags":[],"class_list":["post-82506","post","type-post","status-publish","format-gallery","hentry","category-archive","category-public-relations","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weber Shandwick Screw Up First Job For Samsung - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Weber Shandwick Screw Up First Job For Samsung - Smart Office\" \/>\n<meta property=\"og:description\" content=\"As exclusively reported by ChannelNews last month Samsung has officially flicked Edelman Public Relations and appointed Weber Shandwick. However Weber Shandwick appear to have little understanding of the technology and appliance channel with reseller news sites like Current and ChannelNews being deliberately isolated from the announcement of their appointment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Office\" \/>\n<meta property=\"article:published_time\" content=\"1999-12-30T13:04:00+00:00\" \/>\n<meta name=\"author\" content=\"David Richards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Richards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\"},\"author\":{\"name\":\"David Richards\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66\"},\"headline\":\"Weber Shandwick Screw Up First Job For Samsung\",\"datePublished\":\"1999-12-30T13:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\"},\"wordCount\":262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"articleSection\":[\"Archive\",\"Public Relations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\",\"name\":\"Weber Shandwick Screw Up First Job For Samsung - Smart Office\",\"isPartOf\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\"},\"datePublished\":\"1999-12-30T13:04:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Weber Shandwick Screw Up First Job For Samsung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"name\":\"Smart Office\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization\",\"name\":\"Smart Office\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"contentUrl\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg\",\"width\":1359,\"height\":477,\"caption\":\"Smart Office\"},\"image\":{\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66\",\"name\":\"David Richards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"David Richards\"},\"url\":\"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/david-richards\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Weber Shandwick Screw Up First Job For Samsung - Smart Office","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/","og_locale":"en_US","og_type":"article","og_title":"Weber Shandwick Screw Up First Job For Samsung - Smart Office","og_description":"As exclusively reported by ChannelNews last month Samsung has officially flicked Edelman Public Relations and appointed Weber Shandwick. However Weber Shandwick appear to have little understanding of the technology and appliance channel with reseller news sites like Current and ChannelNews being deliberately isolated from the announcement of their appointment.","og_url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/","og_site_name":"Smart Office","article_published_time":"1999-12-30T13:04:00+00:00","author":"David Richards","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Richards","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#article","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/"},"author":{"name":"David Richards","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66"},"headline":"Weber Shandwick Screw Up First Job For Samsung","datePublished":"1999-12-30T13:04:00+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/"},"wordCount":262,"commentCount":0,"publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"articleSection":["Archive","Public Relations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/","name":"Weber Shandwick Screw Up First Job For Samsung - Smart Office","isPartOf":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website"},"datePublished":"1999-12-30T13:04:00+00:00","breadcrumb":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/weber-shandwick-screw-up-first-job-for-samsung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.strixdevelopment.net\/smartoffice\/"},{"@type":"ListItem","position":2,"name":"Weber Shandwick Screw Up First Job For Samsung"}]},{"@type":"WebSite","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#website","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","name":"Smart Office","description":"","publisher":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.strixdevelopment.net\/smartoffice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#organization","name":"Smart Office","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/","url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","contentUrl":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-content\/uploads\/2025\/07\/Smart-Office-Logo-Final-Yellow-1_page-0001.jpg","width":1359,"height":477,"caption":"Smart Office"},"image":{"@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.strixdevelopment.net\/smartoffice\/#\/schema\/person\/6ed028a8569636ee2d70d979fa540e66","name":"David Richards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"David Richards"},"url":"https:\/\/staging.strixdevelopment.net\/smartoffice\/author\/david-richards\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/82506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/comments?post=82506"}],"version-history":[{"count":0,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/posts\/82506\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/media?parent=82506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/categories?post=82506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.strixdevelopment.net\/smartoffice\/wp-json\/wp\/v2\/tags?post=82506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}