{"id":82328,"date":"1999-12-31T00:03:00","date_gmt":"1999-12-30T13:03:00","guid":{"rendered":"http:\/\/smartoffice.com.au\/gfk-in-4-4b-merger-deal-staff-cuts-coming\/"},"modified":"1999-12-31T00:03:00","modified_gmt":"1999-12-30T13:03:00","slug":"gfk-in-4-4b-merger-deal-staff-cuts-coming","status":"publish","type":"post","link":"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/gfk-in-4-4b-merger-deal-staff-cuts-coming\/","title":{"rendered":"GFK In $4.4B Merger Deal Staff Cuts Coming"},"content":{"rendered":"<p>GFK is set to merge withTaylor Nelson Sofres (TNS) a UK research Company. The deal worth $4.4 billion will save save TNS over  $152 million over three years as they plan to cut $500 jobs. It is not known whether any jobs will be cut in Australia.<P>GFK is set to merge withTaylor Nelson Sofres (TNS) a UK research Company. The deal worth $4.4 billion will save save TNS over&nbsp; $152 million over three years as they plan to cut $500 jobs. It is not known whether any jobs will be cut in Australia. <\/P><P>The UK research Company, plans to create the world&#8217;s second largest market research company in the world with the aquisition of GFK who are responsible for the measurement and tracking of sales in mass retailers in Australia.<\/P><P>WPP Chief Executive Sir Martin Sorrell is seriously considering a counter-bid for GFK however insiders say that he would have to make a significant offer.<\/P><P>According to Business Sales Reports out of London, the Chief executive of TNS, David Lowden said that WPP would have to make a very competitive proposal in order to make any headway with a counter-offer.<\/P><P>It has been suggested that in order for the TNS-GfK deal to remain unaffected by a higher bid from WPP, the terms of the merger could be changed slightly, either by GfK providing a cash sweetener, or allowing TNS to have slightly more than 50 per cent of the combined group.<\/P><P>The enlarged business will be listed in London and called TNS-GfK. The group will have about 24,000 staff.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GFK is set to merge withTaylor Nelson Sofres (TNS) a UK research Company. The deal worth $4.4 billion will save save TNS over  $152 million over three years as they plan to cut $500 jobs. It is not known whether any jobs will be cut in Australia.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[28,403],"tags":[],"class_list":["post-82328","post","type-post","status-publish","format-gallery","hentry","category-archive","category-research","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GFK In $4.4B Merger Deal Staff Cuts Coming - Smart Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.strixdevelopment.net\/smartoffice\/1999\/12\/31\/gfk-in-4-4b-merger-deal-staff-cuts-coming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GFK In $4.4B Merger Deal Staff Cuts Coming - Smart Office\" \/>\n<meta property=\"og:description\" content=\"GFK is set to merge withTaylor Nelson Sofres (TNS) a UK research Company. The deal worth $4.4 billion will save save TNS over $152 million over three years as they plan to cut $500 jobs. 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