It used to be a sideline act, but now the mobile selling revolution is hotting up to be the main event.<\/p>\n
But the mobile revolution should be seen as an “opportunity” rather than a threat to business, according to the Retailers Association here.<\/p>\n
“Growth in mobile commerce is phenomenal while stores have flat growth,” says Jennifer Cromarty, from the Association. <\/p>\n
“Mobile commerce is abruptly altering the retail landscape and is set to rocket in 2011” the association has warned, with $155m in payments being made through Smartphones and web enabled mobile devices last year. <\/p>\n
Online players are already stepping up to the mark. Auction giant eBay just his week has revamped its iPhone application, which now includes selling functionality alongside RedLaser barcode scanning techology. <\/p>\n
This looks set to revolutionise m-shopping , enabling consumers to compare in-store prices with internet \/ eBay prices by scanning items with mobile phone cameras.<\/p>\n
5-10% of Australian iPhone owners are logging into their eBay app every day, the online giant says. One of the founding fathers of intenet selling, eBay also confirmed 25% of Australians already use their mobile phone to shop. The Apple app is also soon to hit the Android market. <\/p>\n
eBay also recently purchashed e-commerce expert GSI for a cool $2.4bn. <\/p>\n
<\/div>\n
The purchase is seen to be a move by John Donohoe’s online giant to lure larger retailers into its business web and a defense against the ever increasing prowess of rival e-tailer Amazon, which has morphed into the biggest online seller globally and is one of the most visited retail websites in Australia.<\/p>\n
Amazon already has a free app allowing consumers search and compare prices from local retailers for over a million products sold on Amazon.com for iPhone, Blackberry, and Android devices.<\/p>\n
And it looks like many leading retailers locally are heeding the call. Harvey Norman has just confirmed it is fine tuning its site into a fully fledged trading platform, something the retailing giant shied away from, until now. It is also a safe bet to assume these sites will be fully functional for mobile consumers. <\/p>\n
“By this time next year you’ll see Harvey Norman with a pretty sizeable internet presence. My heart’s beating very strongly on whether we make any money out of it,” Mr Harvey said.<\/p>\n
This will catapult Harvey’s up with the likes of Dick Smith and JB Hi Fi who already have significant presence in this space. <\/p>\n
And PayPal have also quickly stepped in to meet demand revealing mobile payment volumes grew by 25 per cent in the last quarter. <\/p>\n
“With the arrival of m-commerce we expect to see more change in the retail industry in the next three years than we have seen in the last decade,” said Frerk-Malte Feller, MD PayPal Australia.<\/p>\n
“It is time for Australian retailers to form strategies addressing multiple channels. Retailers must have a presence wherever their customers are – be they in store, online or on their mobile phones,” Cromarty who is Deputy Exec Director of Retailers body warned.<\/p>\n
<\/div>\n
“Consumers want to work with Australian retailers but if they aren’t offering the range, the consumers will start to look somewhere else.” <\/p>\n","protected":false},"excerpt":{"rendered":"
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