Marketing

Only in the USA. Anyone with an investment in the consumer electronics industry, knew that by mid 2009 sales were going soft and most people knew that Best Buy had...

Independent Senator Nick Xenophon has been accused of "tellling a big fat lie" on a new web site that he has rolled out in an effort to combat a $20M...

Apple, whose brand is now worth over $150bn, has pushed out Google to become the world's most valuable brand according to a new brand study.

Taiwanese GPS navigation company Mio is attempting to expand its presence in Australia at the expense of Navman, despite the fact that both brands are now owned by Mitac, a...

COMMENT: The move by Kogan Technologies to solicit consumers to pay upfront before one of his products is manufactured in China smells more like cash flow issues than offering a...

Harvey Norman is struggling, company chairman Gerry Harvey has claimed with a 30% fall in TV values identified as a major contributor to the groups problems.

Dick Smith has been forced to close eight stores in Christchurch New Zealand after a 6.5 earthquake just before 1pm NZ time today. This was followed by constant aftershocks, some...

Selected mobile phone users on the Telstra Next G network will be able to use their handset cameras to scan specially-designed barcodes on posters, LCD screens and in magazines to...

Consumer Electronics retailers in Australia who claim that they are being hurt by a flight to overseas web sites by consumers may soon be able to take advantage of new...

Travel giant Expedia tries to drum up travel trips to NZ, while an earthquake measuring 6.5 on the Richter scale devastates its second largest city of Christchurch.