Marketing

Are you reaching the right target audience? Are you creating an attachment that drives consumers to buy your product or visit a certain store. We take a look at some...

Mass retailers JB Hi Fi, The Good Guys, Dick Smith and Harvey Norman are facing a fall in profits due to the strong Australian dollar claim senior executives.

EXCLUSIVE: LG Australia has appointed a former Electrolux and Johnson and Johnson marketing executive as their new Marketing Director to replace the dumped David Brand.

Twitter has released what it describes as the top 10 tweets in 2011.Their ranking was chosen from a field of 25 billion and celebrities rank poorly.

Best Buy, the giant US consumer electronics group who are set to open up their web site to Australian consumers, has posted a 4.4 percent drop in profits to $217...

New IPTV services coupled with Nielsen consumer and search intelligence data is set to hurt free-to-air and pay-television networks in Australia, with advertisers set to be offered consumer information that...

Panasonic is suffering the same problem as Samsung despite a 24% profit jump, with the company reporting that their consumer electronics business which includes TVs is suffering and unprofitable.

Investors are not happy with Microsoft's future growth prospects as the big IT Company keep losing ground to the likes of Google and Apple. As a result their shares fell...

Book store company Borders, is facing an uncertain future as they struggle to compete with the likes of Amazon who are selling hard copy books and eBooks in the millions...

Group-buying daily deals Web site Groupon says revenue in 2010 hit US$760 million, up from $33 million in 2009 - a 2300 percent increase. More than a third of the...