Marketing

Korean electronics-maker LG Electronics is expected to recruit WPP Group's MindShare to handle its global US$350 million media account, according to AdAge in New York.

Being in marketing can be a tough gig. You have to be a jack of all trades and master of all. A recent research study in the USA has revealed...

Several of the world's leading CE executives have said that the pending launch of the Apple iPhone was most important introduction in CE of the past 20 years. They also...

Philips which has a reputation for designing great products but lousy marketing is back living up to its reputation with news that sales of its LCD TVs declined 26% in...

The former worldwide head of marketing at Microsoft, Vivianne Arnold, has been appointed to the role of General Manager of Marketing at Telstra. The move comes as Telstra restructures its...

Companies in the franchise, manufacturing, fast-moving consumer goods, distribution and finance sectors can now use a new internet-based computer service by MapData Sciences to plan the location of new stores,...

The Australian Competition and Consumer Commission (ACCC) will be cracking down on so-called 'green' products and services, following a new marketing trend which has seen a major burst of apparently...

Late technology adopters hold a significant percentage of the market and shouldn't be ignored by consumer electronics marketers and advertisers, according to Forrester Research.

LG has created a free online cricket game for consumers in a bid to raise brand awareness in the lead-up to the popular cricket season.

It's a bold prediction, but gaming is creeping into business processes just as the social networking phenomenon before it.