Marketing

JB HiFi's sales lift defied the odds, as major names like Myer and Harvey Norman report a slump, bemoaning price deflation, margin squeeze and anaemic consumer spending.

The announcement by Microsoft that their Xbox One would be backwards compatible with the Xbox 360 has thrown a spanner in the works for Sony who after under cutting the...

Samsung hooks up with Foxtel, flogging free 3 months subscriptions with Smart TVs

After struggling for years in the IT market, Samsung Australia is now reaping the benefits of a major restructure, with the company now reaching revenues of $18.5 million dollars a...

Microsoft's move to push over 100 million upgrades of Windows based PC's to Windows 10 has done nothing for the PC industry other than give the big software Company, access...

The former General Manager of Wow Superstores claims that the consumer electronics industry is facing a retail rationalisation and that stores like Big W and K Mart could become the...

Harvey Norman who in the past have been labelled Australia's most expensive consumer electronics and appliance retailer have again been singled out for selling expensive CE goods, despite several major...

Swiss based Company Logitech, does not want to be the mouse and keyboard company" anymore so they have dropped the tech in their name, in the future they will be...

Thredbo which is set to be a hot test ground this year for new 360 degree cameras and new ski attach cameras cut the deal in the off season.

When it comes to hip cool brands Netflix, Sonos and Spotify have pushed out yesterday brands such as Sony, Bang + Olufsen and Bose in this year's CoolBrands Top 20.