Pioneer’s Mass Marketing Mistake
Spotty-faced 18-year-old resellers are not the right people to sell $12,000 Pioneer plasma TVs, claims one of Australia's leading marketing experts.
Archive
Tablets To Hurt Notebook Sales
Tablet sales are beginning to make major inroads into the notebook PC market, according to a Goldman Sachs report.
Being In Marketing Can Be A Tough Gig
Being in marketing can be a tough gig. You have to be a jack of all trades and master of all. A recent research study in the USA has revealed...
Microsoft To Offer Free Vista Upgrade
Microsoft has teamed up with PC vendors to promote the delayed Vista OS by offering PC buyers worldwide a free upgrade coupon, as a way of encouraging them to buy...
Mobile Touchscreens Set To Be Hot In 07
The introduction of the Apple iPhone later this year will see touch screens become "Fashionable" on mobile phones.
Seagate Extends Data Storage Line-up
Seagate Technology has expanded its storage line-up with the announcement of nine new products, which the company says focuses on data security and increased capacity to meet the explosive worldwide...
Porsche To Go All Green
Car Magazine in the UK has claimed in an exclusive story that Porsche's next Cayenne and Panamera vehicles will get petrol-electric hybrid engines, as the firm strives to reduce CO2...
Cisco Buys Navini Implications For Unwired
In a deal which has implications for the Australian market, Cisco has agreed to buy broadband wireless kit maker Navini Networks for US$330 million in cash and options.
CSIRO To Push Wireless Broadband On Analog TV Signal
CSIRO will today unveil a new wireless technology designed to bring broadband to people living beyond the optical fibre network. If implement, people living in the bush can connect to...
LG Steals $430m Ad Account From Dyson
Korean electronics-maker LG Electronics is expected to recruit WPP Group's MindShare to handle its global US$350 million media account, according to AdAge in New York.