How To Market To Tech Luddites
Late technology adopters hold a significant percentage of the market and shouldn't be ignored by consumer electronics marketers and advertisers, according to Forrester Research.
Late technology adopters hold a significant percentage of the market and shouldn't be ignored by consumer electronics marketers and advertisers, according to Forrester Research.
The latest Stylus office all-in-one printer from Epson uses new inks which claim up to 120 years light fastness.
Nielsen Online which earlier this year claimed that the bulk of visitors to technology sites in Australia were from overseas has now lashed out at the IAB's decision to only...
Portable PC sales are taking off in a major way worldwide - they're the main factor in a 16.7pc spurt in overall PC sales in the current fourth quarter, IDC...
Companies in the consumer electronics industry host some of the largest brand portfolios in the world, but do their websites reflect this success with interactive, user-friendly, informative destinations?
Watch out next time you're flirting in online dating sites and chat-rooms - you could be chatting up a virus called CyberLover which conducts fully-automated, suggestive conversations with users, luring...
Local online DVD rental company, Quickflix, has recorded a boost in subscriber numbers despite tough competition in the market against bargain-priced sale DVDs and rising movie download numbers.
Despite a HD DVD setback Toshiba has introduced a laptop computer that can read and record HD DVD discs. It is the first of its kind and ideal for both...
Ten new Harvey Norman OFIS-branded office supply stores will use Pronto's Pronto-Xi enterprise resource planning (ERP) software package for all their front and back office requirements, online sales, purchase orders,...
After its successful launch last month, Asus' Eee PC will now be available in another colour. The "world's easiest PC" will now come in black and will still have the...