Freshtel has announced a partnership with JB Hi-Fi which will now stock its VoIP headsets, along with Freshtel call plans and credit in-store.
The internet telephony provider, which yesterday held its annual general meeting in Sydney, will now expand its presence dramatically in Australia through over 50 JB Hi-Fi stores.
The exclusive agreement will see JB Hi-Fi install a reseller portal to allow it to sell Freshtel plans and call credit, along with Freshtel VoIP headsets.
JB Hi-Fi marketing director, Scott Browning, said internet telephony is an important extension of its consumer computer offering.
“We regard internet telephony as an exciting opportunity which fits perfectly with our philosophy to provide the best brands and specialist products at the lowest prices. Partnering with Freshtel will enable us to maximise this opportunity,” he said.
Freshtel’s deal with JB Hi-Fi will allow the brand to be associated with one of Australia’s largest consumer electronics retailers.
“The JB Hi-Fi deal is what we regard as a joint venture partnership to market and sell the Freshtel branded internet phone solution through their stores, as opposed to a white label agreement where the partner would sell the product under their own brand,” said Freshtel CEO, Rhonda O’Donnell.
O’Donnell says it will provide JB Hi-Fi with the reseller support it needs.
“Operationally we are geared up to provide JB Hi-Fi with the support they need to give customers a great experience using the Freshtel Internet Phone,” she said.
The Freshtel Internet Phone will be in JB Hi-Fi stores by Christmas, with a full product roll-out happening at the end of the first quarter 2008.
