A hoverboard that is identical to one that has just gone on sale at Harvey Norman has been banned in New York, the same hoverboard has also been banned in London despite the Mayor of London Boris Johnson describing the ban as “silly”.
David Richards
Panasonic Set To Twitter The Genius Inside
Panasonic who in Australia have both Sony and Samsung worried because of their strong performance and high marketing spend are set to chase consumers who frequent social network sites with Company CEO Steve Rust claiming that the Company is learning how to “Twitter”.
The move to expand their online marketing came after Sydney research group Polinate identified several new online marketing opportunities for the Japanese Consumer Electronic Company who 18 months ago dumped their long time advertising agency George Patterson for the Campaign Palace.
Using the tag line “Built In Genius” Panasonic is set to start using social network marketing to develop peer group synergy for their products while also developing blogs and forums that allow consumers to communicate directly with their 35 Sydney based customer service staff.
To help them cut through into what Panasonic describe as “a digitally switched on audience” the Company spent months researching marketing Companies that had the “knowledge and an understanding” of the social network audience so that they could put together a shortlist of Companies to pitch for their business said Gemma Lemieux Marketing director at Panasonic.
“Research showed that we had to connect with the audience that were frequenting social network sites and rather than second guess this market we decided to go out and find who in the market had the marketing skills to help us. This was not an easy task as some agencies had everything including creative execution and strategy while others were more focused on strategy and execution”.
In the end and after a lengthy process Panasonic chose Sydney based agency Suede who currently work with clients such as 3, Mercedes Benz, Dell, The NRMA and Thrifty.
“This is unknown territory for Panasonic however we feel it is important that as part of our overall marketing strategy that we have programs in place that reach the Twitter and Facebook audiences. We literally are learning the value of Twitter communication while also allowing consumers to quickly reach people within our Company with knowledge that can help them ” said Rust.
During the past 12 months Panasonic has seen significant growth across all aspects of their consumer portfolio including flat panel TV’s Blu ray and digital camera offerings with the Company reporting one of their “best years ever” according to CEO Steve Rust.
Now the Company is on a mission to grow their brand at a time when long time consumer electronics Icon is faltering under a mountain of debt.
Martin Hoegh Guldberg the CEO of Suede said “Our role is to help Panasonic create a better relationship within social networks that today, have a lot of influence. People are using these environments to find out information and they are following closely what their peers are saying about a particular brand or service”.
“We are going to help Panasonic to develop blogs and forums as well as Twitter communication that allow consumers to communicate directly with people inside Panasonic who have the knowledge and information on Panasonic products that consumers want. We are going to let them talk directly with the geniuses inside Panasonic”.
Newspapers On The Nose As Readers And Advertisers Desert Them
Newspapers are on the nose with advertisers deserting them in droves for online according to Digital Media Wire. In Australia advertising revenue in newspapers has droppped as much as 11% for some major publishers.
The DMW claims that 2007 could wind up as the worst on record for the newspaper advertising industry, which is dealing with long-term industry changes as well as the weakened economy and housing market, In the USA the prestigious New York Times reported on Monday that after an 8% decline in advertising revenue last year, newspapers are seeing an additional 12% drop so far this year, and financial reports issued by some recently would suggest a 14-15% decline in May.
“I think the probability is very high that there will be a number of examples of individual newspapers and newspaper companies that fall into a loss position,” Goldman Sachs analyst Peter S. Appert told The Times.
“And I think it’s inevitable that there will be closures in this industry, and maybe bankruptcies.”
While rising newsprint prices and falling print circulation have contributed, the advent of online advertising and classifieds is the key factor in the industry’s decline.
Online ad revenue at newspapers has grown 20-30% annually in recent years, but still accounts for less than 10% of total newspaper ad revenue, The Times reported.
Maxtor Shared Storage Device a Beauty
Maxtor is set to light up the storage market with a shared storage device that includes a media server for streaming content.
Maxtor has launched a shared storage device for homes and small business networks that includes a media server for sharing and streaming files without a PC. Regional Marketing Manager for Maxtor Craig Davis describes the product as “One of the hottest of storage devices thats ideal for both the home and office”.
Dubbed Shared Storage Plus, the 200GB to 500GB drive can be connected to a cabled Ethernet network or to a network router — a wireless one, for instance — so that its contents can be shared across the home or small office. Included software lets each user backup and restore files at will, while something called “SimpleView” acts like a virtual IT administrator to provide backup and storage status at a glance to all users. Users can share folders or lock them down by assigning access rights, and the software automatically identifies and sorts more than 100 different Windows file types and drops them into music, photo, movie, Web, software, or documents folders.
Said Craig Davis “During the past week we have been demonstrating the product at a trade show. The response has been sensational. What is interesting is that people who see the product want it both in their home and office”.
Because the drive supports streaming media via compatible UPnP AV digital media adapters, a home can use the device as centralized storage for all video, photo, and music files, where users could simultaneously listen to music in one room on a wireless networked sound system and play digital movies in another room on yet another networked entertainment system. No active PC need be on the network to share and stream files.
Shared Storage Plus will be available in 200GB, 300GB, and 500GB models, at prices oranging between $395 and $695. All are to ship in October.
Maxtor also said that owners of its Shared Storage drive — which first went on sale in January — can upgrade to Shared Storage Plus functionality at no charge by downloading additional software from the company’s support site in October.
For Further Information go to: http://www.maxtor.com/portal/site/Maxtor/menuitem.6adb6b8313633595062e6be791346068/?channelpath=/en_us/Products/Network%20Storage
EMC & IBM To Go Head To Head
EMC & IBM could well go head to head as Big Blue tries to enter the SMB back up market. The move could also cause from problems for Veritas now owned by Symantec.
IBM will shortly unveil software that will continuously back up information on the PCs of small and medium-sized firms. In a sign it is serious about winning more business from firms with less than 1,000 staff, IBM has adapted its corporate Tivoli product for the SMB market.
EMC who recently took over the management of Telstra’s storage operation are also planning to offer a daily back up service for as low as $2.00 a desktop. This could well see them battling with IBM for SMB market share. Smaller firms are often poorly protected in the event of a computer crash, virus attack or other disaster. The IBM Tivoli solution will be able to back up work on laptops from staff on the move. The enterprise market is not seeing the high growth…we are seeing in the small and medium-sized market said Dianne Macadam, analyst at DataMobility The IBM Tivoli Continuous Data Protection for Files software will copy data within seconds of it being entered or changed on a PC or a more powerful server computer, IBM she said.
Growth market
Many rival crash recovery products only back up information several times a day. According to Reuters, the software will be announced on Friday and go on sale on September 16, costing $45.00 per laptop or desktop PC and $1200 per server processor – servers often have two to four processors.
“The enterprise market is not seeing the high growth rate that we are seeing in the small and medium-sized market,” said Dianne Macadam, an industry analyst at US-based DataMobility Group. “Small and medium-sized businesses are contending with a ‘data avalanche’, vulnerable to computer viruses or crashes,” Ron Riffe, IBM’s director of storage software strategy said. In July, IBM reported a 6.6% gain in second-quarter profits – topping market estimates – but sales dipped 4% to $22.30bn after it sold its personal computer division to China’s Lenovo.
Stadus Returns To Head 3Com
Ralph Stadus, who quit as Toshiba ISD General Manager more than a year ago has returned to fulltime Tech industry duties to take the MD ANZ role at 3Com.
Stadus, has 27 years experience in the IT industry and has been consulting to 3Com in Asia Pacific since February this year. However, he has been tempted into a fulltime position to focus on “ensuring an aggressive roll out of 3Com’s Secure Converged Networks strategy”, according to a brief press statement announcing the appointment.
Gerry Harvey’s Chance Of Getting A Go At The Good Guys Is “Zilch” Say Insiders
Gerry Harvey’s chance of getting his foot in the door to bid for The Good Guys are “Zilch” according to insiders.
Big Four Banks Give Apple Two Finger Apple Pay Salute
Apple who are struggling to get their Apple Pay technology operational in Australia have been given the cold shoulder by the big four banks, now Apple is talking to smaller players in an effort to strip more profits out of consumers.
Large Sized LCD Monitor Market To Dominate
The large-size LCD monitor market, 19-inch and greater, is expected to account for more than 50% of the worldwide market next year, accompanied by a rapid shift in generations toward larger sizes for LCD monitors as well as LCD TVs.
The large-size LCD monitor market, 19-inch and greater, is expected to account for more than 50% of the worldwide market next year, accompanied by a rapid shift in generations toward larger sizes for LCD monitors as well as LCD TVs.
According to a market research firm Displaybank’s data on LCD monitor market size forecasts, market share of 19-inch and larger LCD monitors is predicted to increase by 10% from 25% in 2005 to 35% in 2006, and this trend will continue through 2007, hitting 52%, more than half the market.
Moreover, the market research firm foresees that 19-inch products will net 27% of the total market this year, and 43% next year, emerging as the ‘Best Seller’ model instead of 17-inch. This robust upward trend will continue into 2008, with the share of 19-inch models 23% higher than 17-inch share. As such, a shift in generations in the LCD monitor market is projected to accelerate dramatically.
LCD PC Monitors Big Growth
LCD PC monitor shipments will hit 155 million units in 2006, with LCD monitor shipments reaching 125 million units for an 80% share of the market, according to a forecast from DisplayBank.
LCD monitor shipments are expected to increase 19% this year, while CRT shipments should drop 31%, about the same rate of decrease the segment saw in 2005, the market research firm noted.
Worldwide monitor shipments are projected to grow by a relatively modest 4% in 2006, and growth will stay at around 5% in the future, as growth in the desktop PC market slows due to a transition to notebook PCs. According a DigiTimes Research forecast, Taiwan will ship 97.5 million of the projected 155 million LCD monitors this year, up 29% from 2005.
Source: DisplayBank, compiled by DigiTimes.com, January 2006.