The Audio Products Group will be the new distributors of the Elan, Aton and Sunfire ranges, dealers have been told today.
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The mail seen by SmartHouse, stated “the APG has acquired these brands over the past few years” as part of a consolidation strategy of its parent US company, AVC.
Dwyer also firmly denied his company was a ‘brand collector’ or “predatory” in chasing rivals brands.
“We are of course aware that Hi Fi & Video Marketing (HFVM) has previously distributed Elan, Aton and Sunfire in Australia.
And he moved to reassure dealers the transition would be bump free.
“APG is working with HFVM to ensure an orderly transition of distribution with minimum disruption to Dealers.”
“This acquisition is somewhat coincidental probably due to our 16 year relationship with AVC’s other brand, Niles.”
“Obviously the addition of these brands strengthens APG’s portfolio in the CI market which is good for us and hopefully our ‘Integrator and installed sound’ customers.”
The AVC Group has acquired the brands over the past few years and decided to consolidate under one distributor in international markets, which includes Australia.
The official date for the transfer over of the brands to APG is 1 October.