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SMBs Fed Up By Big Business Treatment

SMBs Fed Up By Big Business Treatment

Small-medium business folk in Australia are pretty cheesed off at their treatment by major technology companies, according to a new survey commissioned by storage giant EMC.

Publication of the survey, conducted by Pure Profile and Buzz Channel, has been timed to coincide with launch of new offerings for Australian SMBs by EMC, including education and marketing programs.

The survey found many Down Under SMBs believe their needs are being overlooked in favour of enterprise customers.

More than 65 per cent of the 1000-odd decision-makers interviewed believed enterprises received more favourable pricing arrangements when buying technology.

 Only 7 percent firmly believed that technology solutions were developed with SMB needs in mind;

 Some 61 percent were not satisfied with the customer service offered to SMBs; and

 Only 34 percent felt IT vendors were listening to feedback from SMBs.

Better pricing topped the wish list, with 34 per cent of respondents citing it as their number one need. Other important considerations included improved technology suitability (31pc), better understanding of the SMB market (30pc) and better responsiveness to SMB queries (5pc).

Read: Aussie’s Tech Prices A ‘Rip-Off’ Compared To US

EMC says its new offerings for the SMB market include a range of vComplete integrated virtualisation systems; SMB-conscious pricing for EMC’s VNXe unified storage system; and Knowledge Connect, an online information source about key IT issues.

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