Display vendor ViewSonic has Yvonne Zhao, formerly of Ingram Micro, to the position of Marketing and Sales Director for Australia and New Zealand.

With nine years experience in channel marketing to her credit Zhao will be required to lead ViewSonic’s distribution in an aggressive push into the CE market for 2006.

Yvonne Zhao’s new role will see her travelling extensively within Australia and New Zealand, with the aim of building new relationships with resellers and extending the reach of the ViewSonic business.

“The main attraction for me was to take on a role in a more challenging environment and to jump out of my comfort zone, stepping into the next phase of my career,” said Yvonne Zhao.

“This opportunity combines facets of my past jobs I have always wanted to assimilate into one role – sales, marketing and relationship building. I am looking to leverage my firm relationships with sales channel partners, built in my time with Ingram Micro, to have a greater impact on the growth of ViewSonic’s business.”

Zhao’s first goal is to expand the digital TV business into the retail channel by promoting new consumer technologies like the new HDMI LCD TV range and professional 1ms technology.

Yvonne previously studied at Xian foreign Language University in China, as well as University of Technology Sydney and the University of New South Wales. Graduating with a Degree in Economics and Travel, Masters Degree of Management Business Admin and a Certificate in Business Frontline Management