WD has launched a new portable drive for Mac that features FireWire 800 and a customisable e-label for easy file organisation.

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The new My Passport Studio portable drives are formatted for Mac computers, is compatible with Apple TimeMachine software, feature automatic and continuous backup with WD SmartWare software, and 256-bit hardware-based encryption.
 
The e-label smart display on the front of the My Passport drives can be changed often using the included WD SmartWare software. The e-label also shows available capacity and whether the drive is locked. Utilizing e-paper technology, the information on the display remains visible even when the drive is unplugged.
 
WD’s Vice President of Marketing for its Branded Products, Dale Pistilli said, “Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive. The e-label smart display is an elegant and practical solution for organizing and keeping track of one’s digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.”
           
The My Passport Studio offers automatic continuous backup using its SmartWare software and 256-bit hardware-based encryption that scrambles files before they are stored.

The My Passport Studio drives are offered in capacities of 500 GB and 640 GB for $239.99 and $269.99, respectively.