Lexar will this year roll-out a whole range of memory products for digital media, following the company’s showcase at this week’s Consumer Electronics Show (CES) in Las Vegas.

According to the company, the new range was developed in response to new market segments including the demand for higher capacities, smaller form factors, and innovative lifestyle features in memory products.

Lexar is showcasing the range called ‘If It’s Important to You, It’s Safe With Us’, which includes new Crucial-branded solid-state drives (SSDs), Lexar memory cards, and new Kodak-branded flash memory products.

Lexar Media vice president, Mark Adams, said: “Over the last year, Lexar Media has undergone a major evolutionary growth, leveraging our core strength as a developer of high-quality, reliable flash memory products to emerge as brand partner to some of the world’s most respected and well-known product marketers.”

“Through the expansion of our Crucial product offerings to the Solid-State Drive category, our brand relationships with companies like Kodak and Disney, and the continued expansion of our Lexar product line, we are penetrating new and growing markets with a variety of the world’s most advanced, feature-driven memory products and technologies.”

The common thread at the CES is the company’s longtime reputation for reliability, quality, and security in data storage, according to lexar.

Including SSD products for data-sensitive professionals and a wide range of consumer and enterprise-class USB flash drives and mobile memory cards, the range focuses on advanced memory solutions that offer key lifestyle benefits and provide users with confidence and peace of mind, says the company.