The Campaign Palace has nabbed Panasonic’s Australian creative account after George Patterson Y&R pulled out of the bidding war, having been told in November last year that Panasonic was ‘reviewing’ its agents. Now LG is set to move to Patts.

The Campaign Palace, an Australian advertising outlet for WPP Group worldwide marketing and advertising company, will now set the creative direction for Panasonic Australia, including for the company’s VIERA TVs and Lumix digital still cameras.

George Patterson Y&R decided not to bid for the Panasonic account which it had held for 20 years, going instead with consumer electronics rival company LG, which announced earlier this month that it has recruited George Patterson Y&R.

It is also believed that LG is set to review their relationship with public relations group Burson Marsteller with several major public relations Companies including Professional Public Relations who are linked with the Y&R Group and George Patterson tipped to be a contender to pitch for the account.

Panasonic Australia marketing communications manager, Gemma Lemieux, said The Campaign Palace will be able to “set our creative direction and reinvigorate the Panasonic brand.”

“This appointment comes ahead of one of the biggest years for the company in Australia. Many of our products have had near record years in 2007 and we want to make sure we’re in a position to capitalise on this success during 2008,” she said.

The Campaign Palace managing director, Lindsey Evans said her agency was looking forward to working with Panasonic.
 
“Panasonic has a rich heritage of leadership, quality and innovation. We’re looking forward to working very closely with Panasonic and their other partners to help realise the brand’s potential in the Australian market,” she said.