Ingram Micro has pumped up the reseller volume with the appointment of Creative Labs as its newest supplier.

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Known for its Sound Blaster sound cards and for helping to launch the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products such as its ZEN line of digital audio players.
 
Ingram Micro’s Consumer Home and Office Solutions Business Manager Jacqueline Bergin said “The quality and popularity of the Creative brand fits well with the new C.H.O.S. (Consumer Home & Office Solutions) division of Ingram Micro. The entry of Creative’s MP3 players, soundcards, webcams and speakers to “Ingram Micro’s product range complements the already diverse audio range that we offer”.
 
Bernard Koh, Creative Labs ANZ Country Manager, added “The Company’s innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment. Due to Ingram Micro’s solid reputation and established relationship with Australian resellers and vendors, we look forward to a long and productive partnership of bringing our products to the market place”.
 
Creative is currently expanding the power of the personal computer with a wide range of interactive Personal Digital Entertainment (PDE) products that comprises of MP3 players, portable media centres, multimedia speakers, headphones, web cameras, graphics solutions, revolutionary music keyboards and PC peripherals.