Parallels, the company which enables the use of Windows on Macs, has opened new offices in Australia and New Zealand.With the increasing use of Apple products down under, and the need to run Windows OS on their Mac OS for both personal and business use, the company is now marketing its award winning virtualisation software for business, consumer and cloud service provider audiences.
Neil Moraji has been appointed General Manager and Alexei Anisimov as Sales Engineer. Morarji will be responsible for cementing strong relationships with cloud services provider partners and distributors, Conexus and Software Only, while Anisimov will provide strategic sales and technical support for customers and partners in ANZ.
Parallels has enjoyed a growing presence in the Australia and New Zealand market since 2006, grown mainly through service provider partners. John Eng, Asia-Pacific VP of Marketing and Alliance for Parallels said the company’s virtualisation and automation solutions had been rapidly adopted by businesses, consumers and service providers over the last four years, and the decision to open offices comes as a direct result of this success.
He said: “The large majority of businesses in Australia and New Zealand are small-to-medium enterprises in need of high-quality IT services, but lacking the budgets to manage them in-house. Parallels enables SMEs to take advantage of the best technology when they need it and without complexity, so that they can stay focused on business.”
The company’s desktop virtualisation product for consumers, Parallels Desktop 5 for Mac, which retails at $119 in Australia and is available from stores including the Apple Store, Harvey Norman, David Jones, Dick Smith, Myer and Nextbyte,enables users to seamlessly run multiple operating systems and applications on their Mac desktops, with enhanced speed and performance. The product is also available through major resellers such as Mac One and online through Harris Technologies.
“With the popularity of Mac computers among consumers and more recently business and SOHO users comes the need for flexibility and compatibility. Increasingly we are seeing the need for users to have the ability to run a Windows OS on their Mac OS for various reasons relating to personal and business use. Parallels consumer products offer the best of all worlds allowing people to use their Windows OS on their Mac OS at the same time without rebooting,” said Eng.