US Based InComm, has made a move into the Australian market, providing its stored value gift and prepaid cards for gaming in the run up to Christmas.

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More than 800 stores linked to gaming retailers EB Games and convenience retail chain 7-Eleven will carry the digital content cards, that can be used to purchase games such as Facebook’s FarmVille and Mafia Wars, and the Disney Club Penguin, both instore and online.

Since 1992, InComm’s technology has made the buying process easier for consumers, by enabling them to purchase stored value gift cards which can be gifted to all ages, while streamlining the selling process for product and retail partners.

In the US, the company’s top tier brands can be found in top big box, grocery, convenience, chain drug, discount, electronics, office supply and other consumer retailers. Among its product range it includes pre-paid wireless airtime and handsets, digital music, ringtones and games, re-loadable debit cards, digital software and gift cards.

InComm’s push into Australia will focus on the digital content cards, and it has teamed up with Zynga, Disney and Nexon.

Next year, the company will be launching Toys R Us and Game.