OZtion, which claims to be the country’s second-largest online auction site (www.oztion.com.au) has developed a second version of its Express Lister software program designed to help small Australian businesses expand their online stores and accelerate online sales.

Running on either Windows Vista or Windows XP, Express Lister 2.0 allows businesses to easily edit and maintain large amounts of product information, and automatically control how products are presented and sold online, according to the company.

Essentially, Express Lister is software tool that works in conjunction with the online ecommerce and auction services provided at www.oztion.com.au

The program “automates” the process of populating an online shopfront with product information, including managing product photography, item descriptions, and formatting the presentation of information, says Oztion.

According to the company, this reduces the amount of effort needed to sell similar items, or list many items at once.

“When you are selling products online, keeping all of your product information up to date can be a major task. Many small businesses are forced to restrict the product range they offer in their online stores because they simply don’t have the time or manpower to enter all of the information. Express Lister is designed to automatically manage the process, making it easy for small businesses to expand their online stores, and ramp up their online sales,” said Oztion managing director, Philip Druce.

Users can easily import product information from eBay’s Turbo Lister software tool. Express Lister provides sophisticated template features for formatting product information, as well as automatic photograph resizing features.

When product information is imported from eBay’s Turbo Lister, product category matching is carried out automatically.

The software will be available for purchase in December, and is free for any OZtion member.