LG has created a free online cricket game for consumers in a bid to raise brand awareness in the lead-up to the popular cricket season.

Users need to register on ‘Fantasy Cricket’ website www.lgfantasy.com.au to play – simply registering will put players in the draw the win either an LG Digital Entertainment System Package or an LG 42-inch plasma TV.

The game was developed in partnership with game specialists, SilentManager, and will run alongside LG’s latest HD TV marketing campaign which includes print and TV ads with a cricket theme.

The game allows players to choose their ultimate dream team of players and challenge their friends via the web in a private mini-league.

The game website is linked to LG’s Australian website and is a means to gain traffic and awareness.

“The LG Fantasy Cricket game is great way to drive consumers to the LG website. It will keep them coming back over a period of time and give them a reason to tell their friends and colleagues about our site. We are conscious that these types of mechanics are a great way to attract customers and functions as a unique platform to communicate with the public,” said LG Australia webmaster, Andy Cho.

LG is one of the first brands within Australia to use this sort of marketing campaign, it says.

“Dream Team sport games have proved to be a huge success in Europe and North America. Given the immense popularity of cricket amongst Australians, LG Fantasy Cricket will certainly draw new customers to the LG site,” said SilentManager managing director, Jon Trigg.

Dream Team games, otherwise known as fantasy games, have over 20 million consumers playing globally, with the most successful games in Australia attracting in excess of 180,000 registered users, said LG.