Antivirus and internet content security Company Trend Micro has completely restructured their channel operations with the introduction of new support operations new remuneration fees for referrals and additional marketing support for retailers selling their products.

During the past 12 months Trend Micro Australia has grown 20 percent as both business and consumers invest in protection software now the company is cranking up their selling operations in an effort to take on the likes of Kapersky and Symantec who recently launched several new products into the Internet Security market.

As part of the changes, the Australian operation has appointed dedicated Partner Managers; a phone-based channel management support organisation; a new Channel Marketing Manager to help drive marketing campaigns through partners; a new Channel Trainer to ensure engineering teams have up to date skills; and a Priority Technical Support Hotline for partners to receive fast resolution to any technical issues.

The 2009 Trend Micro Affinity Partner Program offers generous margins for all partner tiers as well as a lead referral rebate; a product push rebate; volume rebates; Market Development Funds (MDF); Not for Resale Software (NFR); access to ongoing education sessions and access to newly appointed Trend Micro Partner Managers for top-tier partners.

Trend Micro’s Managing Director for Australia and New Zealand, Dave Patnaik said, “Trend Micro partners will be equipped with the right resources to increase their revenues and profitability during these uncertain times as part of this new world-class Affinity program roll-out.”

The new Trend Micro Affinity Program takes effect immediately for Australian and New Zealand partners, who register through the Trend Micro PartnerWeb Portal.