SanDisk, the original inventor of flash storage cards has appointed a regional sales manager for Australian and New Zealand.

Josh Velling has been appointed as the new SanDisk regional sales manager for Australia and New Zealand. Velling will be based in Sydney and he will report to Alex Chan, retail sales manager of SanDisk Asia Pacific.

 Velling will be responsible for the continued development and implementation of SanDisk’s business and marketing strategy in Australia and New Zealand. SanDisk offers a wide range of products including flash memory cards, USB flash drives, MP3 players, card readers and adapters and digital photo viewers.

The appointment of Velling reflects the importance of Australasia in SanDisk’s growth strategy for the region. Prior to SanDisk, Velling spent a decade at Tech Pacific before its acquisition by Ingram Micro.  He was a category manager at Tech Pacific, Velling and was in charge of the distributor’s convergence push.